Associate Director of Brand Marketing

About the role

We’re seeking an Associate Director of Brand & Integrated Marketing to act as both a strategic idea generator and a brand builder who brings those ideas to life. This role blends brand marketing, product marketing, and integrated campaign leadership. You’ll own the marketing calendar, guiding product launches, brand campaigns, and channel activations across DTC, retail, social, and beyond.

This is a unique opportunity to help shape a bold, modern brand as it scales into its next stage of growth and transformation.

This role will report to the Head of Jukebox.

This is a full-time, hybrid role with company benefits based in New York City, NY, (NoMad area) with four days per week in the office.

The anticipated base compensation range for this role will be $150,000 to $170,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do

• Brand Strategy & Storytelling - Support the evolution of Jukebox’s brand positioning, voice, and visual identity, ensuring cohesive expression across packaging, retail, campaigns, PR, and digital channels.
• Integrated Campaigns, Social & Launches - Lead integrated brand and product campaigns across DTC, retail, organic social, and PR. Own go-to-market execution from brief through launch, translating product benefits into compelling brand and shopper storytelling.
• PR, Cultural Moments & Earned Media - Set the strategy for launches, seasonal moments, and earned media opportunities that drive awareness and brand relevance, with PR agency support.
• Marketing Calendar & Operations - Own the annual and quarterly marketing calendar, aligning launches, campaigns, and key moments. Drive cross-functional timelines, workflows, and executional rigor.
• Measurement & Optimization - Define KPIs for brand awareness, equity, and revenue contribution. Monitor results and use insights to continuously refine and improve campaigns.

About You

• 5–8 years of experience in brand marketing, integrated marketing, or campaign leadership within consumer, beauty, wellness, or lifestyle brands.
• Brand-first marketer with experience translating strategy into compelling campaigns, launches, and cultural moments.
• Proven ability to lead integrated campaigns across DTC, retail, organic social, and PR, owning work end-to-end from briefing through launch.
• Experience managing external agencies (creative, PR, social) with a clear point of view and strong executional oversight.
• Creative and operational skill set, balancing big ideas with timelines, details, and delivery.
• Strong cross-functional collaborator and people manager, energized by fast-growing brands and building something bold from the inside.

Why Join Us

• Be part of a fast-growing brand at a pivotal stage.
• Help shape the future of Jukebox’s voice, identity, and marketing strategy.
• Work in a culture that values bold ideas, creativity, and impact.
• Make your mark on a brand positioned to become a category-defining player in personal care.

Who We Are

• We are Bold & Innovative - we are creative, rethink how things are done, and find a way.
• We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work.
• We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

Benefits

• Competitive salary in a growth-focused & collaborative team environment.
• Benefits include medical, dental, vision, 401k with Squatch match, and PTO.
• We also have great perks like healthy snacks, frequent company events, and of course, free products!