Brand Marketing Associate Director

Accountabilities

• Drive strategic marketing initiatives, supporting commercial expansion, and ensuring effective execution across multiple channels and stakeholder groups.
• Develop and execute product marketing strategies, including disease education initiatives, messaging frameworks, promotional materials, and educational programs.
• Lead patient strategy development and collaborate with agency partners to deliver integrated omnichannel marketing programs.
• Create and implement tactical plans across digital channels, healthcare networks, hospitals, and integrated delivery organizations to increase awareness and engagement.
• Partner with sales training teams to develop product-focused education and enablement resources.
• Collaborate with analytics teams to create performance dashboards, presentations, and measurement tools that track campaign effectiveness and business impact.
• Support promotional review processes by coordinating with medical, legal, and regulatory teams to ensure compliant marketing execution.
• Build and maintain relationships with healthcare professionals, key opinion leaders, agencies, and external vendors.
• Manage marketing budgets, monitor spending, and optimize investments to support business objectives.
• Contribute to cross-functional projects and strategic initiatives that advance commercial goals.

Requirements

• Extensive experience in pharmaceutical, biotechnology, or healthcare marketing, including at least 4 years within the pharmaceutical or biotechnology industry.
• Strong track record developing marketing strategies and successfully executing integrated promotional plans.
• Experience managing external agencies, vendors, and promotional budgets.
• Demonstrated ability to analyze complex commercial challenges and present strategic recommendations.
• Strong understanding of omnichannel marketing, customer engagement strategies, and performance measurement.
• Knowledge of U.S. healthcare reimbursement, distribution channels, and selling environments is preferred.
• Excellent leadership, communication, presentation, and collaboration skills within matrixed organizations.
• Ability to manage multiple priorities independently while maintaining strong attention to detail.
• Comfortable operating in a dynamic, rapidly changing environment with a proactive and results-oriented mindset.
• Willingness to travel more than 30% of the time.

Benefits

• Competitive annual base salary range of approximately $170,000 to $187,000, depending on experience, qualifications, and location.
• Eligibility for discretionary bonus and equity awards.
• Remote work flexibility with a standard Monday-Friday schedule.
• Comprehensive medical, dental, and vision insurance options.
• Health and financial wellness programs.
• Employer assistance programs and wellbeing resources.
• Company-paid and voluntary life insurance, AD&D, short-term disability, and long-term disability coverage.
• Healthcare and dependent care flexible spending accounts.
• 401(k) retirement plan with company match.
• Paid time off, holidays, and flexible vacation policies.
• Employee discounts, rewards, perks, legal services, identity protection, and pet insurance options.
• Opportunities for professional growth and development within an innovative healthcare organization.