Brand Manager II (Breathe Right)

Major Responsibilities/Activities

• Brand plan development
• Develop and execute comprehensive brand plans for Anbesol® and Heritage brands, including advertising, promotions, PR, and research to achieve business targets.
• Prioritize brands and initiatives that will drive the greatest results. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Creative and Media
• Lead the development of advertising campaigns and media plans that enable efficient and effective spend.
• Owled Channels
• Lead updates to brand website; partner closely with ecommerce teams to drive disproportionate ecommerce growth.
• Program management and execution
• Manage the day-to-day logistics of the brand programs including consumer promotions and other activations. Owns timeline management, budget, and program analysis.
• New product development
• Partner to develop NPD and commercial innovation, leveraging consumer and market insights to drive long-term growth of the brands; translate insights into profitable product innovations; develop selling proposition and sufficient launch support plans to retail.
• Market Analysis
• Own consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Business Forecasting/Results
• Work with sales, demand planning, and contract vendors to generate accurate volume forecasts; own and manage A&P budgets; deliver results for the brand level P&L focusing on net sales and brand contribution.
• Sales
• Partner with the sales organization with presentation materials for retailer presentations using category management best practices.

Qualifications

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• 5 to 7 years of related work experience
• Required Knowledge/Skills/Abilities:
• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Ecommerce – ability to understand and execute strong ecommerce growth initiatives. Fluent in ecommerce best practices.
• Intellectual curiosity – interest in and desire to continuously learn. Seeks out new information independently, and leverages to solve business challenges.
• Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies.
• Able to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
• Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position.
• Knowledge of the industry.
• Strong interpersonal and public relations skills.
• Excellent sales abilities.
• Good organizational and problem-solving skills.
• Excellent supervisory and leadership abilities.
• Travel: 5% ability to travel via car, plane, rail.

Physical Demands

• Reasonable accommodations may be made to enable Individuals With Disabilities To Perform The Essential Functions.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• The noise level in the work environment is usually moderate.
• No reasonable accommodations may be made to enable Individuals With Disabilities To Perform The Essential Functions.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The noise level in the work environment is usually moderate.
• No reasonable accommodations may be made to enable Individuals With Disabilities To Perform The Essential Functions.

Compensation Range

$150,000.00 - $170,000 annually