Brand Manager

About the role

The Brand Manager will help build and execute the Marketing vision for Chocolove in the US with a focus on driving growth, enhancing brand equity, and growing household penetration.

Responsibilities

• Develop and execute consumer-relevant, actionable marketing plans that contribute to sales growth, brand health, and profit objectives for the Chocolove brand.
• Leverage research (historical, secondary) and propose new primary research in support of key initiatives. Identify and turn consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business.
• Responsible for monthly brand performance reporting including POS, Panel, and internal Sales performance.
• Propose and lead the development of new products that support the Marketing strategy. Develop go-to-market strategies for launches.
• Build strong collaborative relationships with partners, agencies and cross-functional team members to manage & execute projects.
• Accountable for managing a portion of the marketing budget, ensuring all spending is in line with plan.
• Develop and present compelling presentations to sell ideas, gain alignment with others including senior leadership, and provide important business updates.
• Oversee the development and management of marketing content for customer data platforms such as Syndigo, IX-ONE, and other retailer content portals.

Qualifications & Experience

• BA/BS in business, marketing, or a related field (MBA preferred).
• 3+ years of Marketing experience preferably as an Associate or Assistant Brand Manager with a track record of successful brand development.
• 2+ years of new product development experience.
• Marketing passion - enthusiasm for consumer marketing, culture, new product ideas and trends.
• Strong knowledge of marketing vehicles, marketing fundamentals, and how brands grow.
• Strong analytical and technical skills; comfortable with syndicated data (Nielsen, IRI, etc.…).
• Excellent project management skills including proven ability to lead cross-functional teams to project completion.
• Demonstrated leadership skills - ability to inspire teams by forging strong relationships and commanding the respect/trust of others.
• Problem Solver / Solution-driven.
• Inherently innovative & collaborative and prioritizes resourcefulness over resources.
• A strong communicator, able to brief others clearly on what is needed.
• Strong attention to detail.
• Strong business writing and presentation skills.
• P&L understanding and strong financial acumen.
• Propensity to move with speed/agility, fueled by an ownership mindset and strong time management skills.
• CPG food & beverage industry experience a plus.