Brand Manager, College of Engineering and Polymer Science

About the role

The Brand Manager owns end-to-end CEPS marketing strategy and execution to drive enrollment growth. Leveraging data analytics, creative development, and cross-functional leadership, this role transforms market insights into impactful storytelling that elevates brand equity and converts prospective students throughout the recruitment funnel.

Responsibilities

• Portfolio Strategy & Market Positioning
  • Strategic Growth: Develop brand strategies designed to increase regional, national, and global reach for the CEPS programs.
  • Value Proposition Leadership: Identify and articulate compelling institutional differentiators.
• Market Insights & Audience Segmentation
  • Target Market Analysis: Utilize demographic data and institutional research to identify high-yield target markets and emerging opportunities for regional and national recruitment.
  • Audience Segmentation: Define and build distinct audience personas across diverse applicant pipelines.
• Creative & Campaign Development
  • Integrated Multi-Channel Campaigns: Manage integrated marketing initiatives from brief writing, planning to launch, utilizing digital media (SEM), paid social, targeted email nurturing, website/SEO content, and targeted collateral.
  • Asset Quality & Alignment: Review and refine all copy, visuals, and multimedia content to ensure UA institutional brand guidelines while maximizing effectiveness and efficiency.
• Cross-Functional Leadership

  Serve as the point of contact connecting central UBO resources, external agencies, creative, college stakeholders, admissions, and other university stakeholders to advance CEPS.

• Campaign Performance & Data Optimization
  • Accountability & KPI Tracking: Establish, monitor, and analyze key performance indicators (KPIs) to track campaign efficacy, pipeline conversion rates, and audience engagement.
  • Fiscal & Analytical Stewardship: Measure marketing return on investment (ROI) and provide data-driven recommendations to optimize budget allocations and improve future campaign performance.

Requirements

• Bachelor’s degree in a relevant field.
• Minimum of 5 years of progressive professional experience in brand management, product marketing, or performance marketing; 7 years preferred.

Qualifications

• Experience required in the following:
  • Campaign Lifecycle Success: Documented success managing complex, multi-channel marketing campaigns from market research and creative briefing through to post-launch evaluation.
  • Analytical Competency: Proven capability to leverage data analytics platforms, customer relationship management (CRM) systems, and audience data to optimize marketing strategy.
  • Communication Skills: Superb verbal, written, and presentation skills, with a demonstrated ability to translate complex, technical features into consumer-facing benefits.
• Preferred Qualifications:
  • Master of Business Administration (MBA).
  • Familiarity with marketing trends, competitive factors, and audience behaviors within technical, scientific, or highly specialized programmatic fields.

FLSA Status: Exempt