Associate Brand Manager - Campus Recruiting

We exist to make food the world loves. Our company prioritizes being a force for good, a place to expand learning, explore new perspectives, and reimagine new possibilities. We look for bold thinkers with big hearts who challenge one another and grow together. General Mills operates in more than 100 countries and markets over 100 consumer brands, including Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, and Wanchai Ferry. Headquartered in Minneapolis, General Mills generated fiscal 2026 net sales of U.S. $18 billion.

About the role

At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. The Brand Management Leadership Development Program (BLDP) offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The program includes a structured learning curriculum focused on developing skills necessary to build brands, run the business, and lead teams.

Responsibilities

• Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
• Build Brands: Get to know your consumer and engage with them through modern brand-building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
• Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

Requirements

• Pursuing MBA with Marketing and/or General Management concentration
• 1-2 years of related experience
• Curiosity and passion for learning
• Preferred graduation date of Spring 2027

Qualifications

• Strong interpersonal skills, high learning agility, analytical and decision-making skills
• Entrepreneurial qualities necessary for driving the P&L

Location

World Headquarters in Minneapolis, MN

Pay

The base salary for this position is $127,000. General Mills is committed to providing fair and competitive pay that reflects your skills, experience, performance, and academic background.

Benefits

• Competitive salary and eligibility for our annual incentive program
• A strong retirement program with a generous 401(k) match and company contribution
• Modern health plans and resources for physical, mental, and financial wellbeing
• A robust time-off program for a healthy work-life balance
• Extensive training and development programs for career growth

Benefits may vary by role, location, and other employment status factors.

Schedule

Start date of Summer 2027. Relocation assistance available if eligible.

Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas. Applicants must meet a minimum 18-year age qualification.