Associate Brand Manager

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, seeks an experienced, energetic self-starter for their Santa Monica office. The Dolls & Preschool division encompasses a mix of owned IP and licensed brands, targeting consumers from young children to adult collectors.

About the role

As an Associate Brand Manager, you will assist the Brand Manager and Director while collaborating with cross-functional teams on global product development for both internal IP and external licensed brands. The role involves supporting key division objectives, working on multiple product seasons, and acting as the connective tissue between product development partners and global markets. You will drive current business and develop future plans to grow the portfolio.

Responsibilities

• Identify white space for new product and partner opportunities, including monitoring trends in the market and on social platforms.
• Prepare and develop line development strategies for product lines.
• Conduct competitive research and routine store checks.
• Handle product communication for packaging, presentations, and web.
• Prepare PowerPoint presentations for internal sales, retail meetings, and partner meetings.
• Compile and analyze sales data.
• Organize agendas for weekly team meetings and key development milestone meetings.
• Coordinate samples.
• Ensure products are on strategy, on time, and on cost.
• Work with the operations team to ensure product details are set up properly, accurate, and meet retailer requirements.
• Assist with licensor approvals.
• Develop integrated marketing strategy for go-to-market.
• Provide advertising and promotional recommendations.
• Work closely with partners on launch plans to drive product at retail.
• Align global markets on marketing vision and sell-in strategy.
• Create innovative marketing plans, including influencer, social, and retail marketing.

Qualifications

• Attention to detail and highly organized.
• Self-motivated and a self-starter.
• Eagerness to learn and solve problems.
• Strong verbal and written communication skills.
• Excellent Microsoft Office skills (PowerPoint, Excel, Word).
• Positive attitude and comfortable presenting to groups.
• Thorough understanding of the marketing mix.
• Enthusiasm for pop culture and trends.
• Excellent analytical skills and ability to demonstrate output from analytics.
• Nimble and flexible thinking.
• Passionate about the work you contribute.

Benefits

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance, and employee assistance program.
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs.

Pay

Compensation for this role typically ranges from $72,000 to $83,000, commensurate with experience, qualifications, location, and education.