Associate Brand Manager

About the role

The Associate Brand Manager, Sunsweet will support the Brand Manager in executing brand, product, and commercial marketing plans for the U.S. domestic business. This role manages assigned projects and deliverables, coordinates cross-functional workstreams, and translates consumer, shopper, category, and customer insights into effective brand-building initiatives that support Sunsweet’s growth objectives. Ideal for a highly organized, analytical, and collaborative marketing professional with CPG experience.

Responsibilities

• Support development and execution of annual Sunsweet brand, product, and commercial marketing plans for the domestic business.
• Manage assigned marketing projects and deliverables, including campaign coordination, promotion execution, packaging updates, product support, sales materials, and channel-specific initiatives for Sunsweet’s branded portfolio.
• Analyze consumer, shopper, category, customer, sales, and competitive information to identify trends, report performance, and support recommendations.
• Coordinate marketing programs across retail, e-commerce, club, grocery, mass, and other relevant channels to ensure alignment with Sunsweet brand strategy, customer priorities, and commercial objectives.
• Track brand performance, promotion results, category trends, competitive activity, budget status, and key business metrics; prepare timely reports and summaries for internal stakeholders.
• Manage project timelines, routing, approvals, budgets, meeting follow-ups, and cross-functional communication to ensure work is completed accurately and on schedule.
• Partner with sales, category management, finance, operations, R&D, supply chain, creative partners, and external agencies to support execution of Sunsweet marketing, packaging, innovation, and commercialization initiatives.
• Assist with product commercialization, renovation, innovation support, trade marketing inputs, customer presentations, retailer support materials, and post-program analysis.
• Maintain accurate marketing calendars, project trackers, budget records, promotional documentation, and post-program learnings.
• Identify opportunities to improve processes, reporting, execution discipline, and cross-functional ways of working.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 2–4 years of experience in CPG marketing, brand management, product marketing, category management, shopper marketing, commercial marketing, or a related function.
• Demonstrated experience supporting marketing execution, project tracking, reporting, promotions, or channel initiatives.
• Strong analytical skills with the ability to review data, identify trends, and summarize findings clearly.
• Strong project coordination skills, including timeline management, budget tracking, follow-up, organization, and attention to detail.
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
• Understanding of brand management fundamentals, promotion execution, channel marketing, and commercial planning.
• Strong written and verbal communication skills, including the ability to prepare concise reports, presentations, and project updates.
• High attention to detail and commitment to accuracy in reporting, budget tracking, timelines, and project documentation.
• Collaborative, proactive, and solutions-oriented working style.
• Comfort working with data, reporting tools, retailer information, syndicated data, or business intelligence resources.
• Ability to work collaboratively across functions and communicate effectively with internal and external partners.
• Ability to translate consumer, shopper, category, sales, and customer insights into practical business recommendations.
• Ability to manage multiple priorities and deadlines in a fast-paced, cross-functional environment.

Skills

• Experience in food, beverage, better-for-you, snacks, dried fruit, shelf-stable, or related consumer packaged goods categories; experience with fruit-based wellness, digestive health, or better-for-you snacking is a plus.
• Experience supporting multi-channel U.S. retail and e-commerce programs.
• Exposure to packaging updates, innovation launches, product renovation, shopper marketing, trade programs, or commercialization processes.
• Experience with Circana/IRI, NielsenIQ/NIQ, SPINS, retailer POS data, Amazon/vendor portals, or similar syndicated data and reporting tools is a plus.

Physical/Safety Requirements

• Tolerate extended periods of sitting at desk.
• Ambient noise is louder than a traditional office setting.