Associate Brand Manager

About the role

Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

Responsibilities

• Brand Management: Analyzes market trends and consumer behaviors to inform marketing and product strategies; develops category strategies and conducts ongoing business analyses to align brand performance with business objectives; collaborates with Insights to lead consumer research initiatives for targeting, product optimization, and brand development; manages budgeting, coupon forecasting, and invoicing, while supporting legal approvals for external documents and contracts; assists in creating sales presentations, implementing customer marketing plans, and distributing tools (e.g., videos, imagery, and sell sheets) for Sales teams; engages in strategic meetings with Business Management and Sales to drive brand initiatives.
• Advertising And Promotion Management: Builds and maintains agency relationships, preparing internal and external brand presentations; contributes to the development and execution of annual marketing plans designed to meet brand growth objectives, ensuring a cohesive image across advertising, packaging, and promotions; provides feedback to agency partners and tests consumer messaging concepts to optimize campaigns; collaborates with Sales to develop strategic partnerships with retail partners.
• Innovation Management: Participates in product development by identifying target audiences, gathering consumer insights, creating product propositions, and evaluating market potential; engages in creative brainstorming exercises and concept testing to refine innovation and product pipelines; works closely with functional teams to launch new products and optimize existing ones, ensuring timely market delivery.
• Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

Requirements

• Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing or related field and 3+ years’ relevant experience; or equivalent combination of education and experience, required.
• Leadership: Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project.
• Data Proficiency: Strong quantitative and analytical skills required; experience with syndicated data preferred.
• Communication & Interpersonal Skills: Excellent communication skills and ability to build strong relationships required.
• Project Management: Skilled in prioritizing projects and delivering high-value, quality outcomes.
• Team Collaboration: Ability to work effectively and respectfully in dynamic, team-oriented environments.
• Technical Skills: Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) required.
• Other Skills That Make You Stand Out: MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred; willingness to travel up to 15% as needed.

Pay

The expected pay range for this position is $55,000 - $82,500 annually.

Benefits

Relocation Package Available