Associate Brand Manager
Winland Foods · Oak Brook, IL · 1 mo ago
Marketing$73k–$109k/yrFull-time
About the role
The Associate Brand Manager supports the development and execution of growth strategies across a portfolio of branded products. This role combines strategic planning, business analytics, innovation management, and marketing execution to drive brand health, category growth, and commercial success.
Responsibilities
- Supports the development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
- Supports forecasting, annual planning, and performance tracking against business objectives.
- Analyzes category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
- Identifies key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.
- Leads cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
- Tracks post-launch performance and recommends actions to optimize business results.
- Supports the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
- PARTNERS WITH INTERNAL AND EXTERNAL AGENCIES TO DEVELOP CREATIVE ASSETS, PROMOTIONAL PROGRAMS, AND MARKETING CAMPAIGNS.
- SUPPORTS CUSTOMER MEETINGS, BUSINESS REVIEWS, AND STRATEGIC PRESENTATIONS.
Requirements
- Bachelor’s degree in marketing, Business, or related degree required.
- Minimum of 2 years of business related experience within the Consumer Packaged Goods (CPG) industry required.
- Experience leading and working with external agencies such as creative, media, digital, packaging, or shopper marketing agencies.
- Experience supporting product innovation or commercialization projects.
- Strong analytical skills with ability to conduct data pulls and interpret data (i.e. Circana, NieslenIQ, Numerator).
- Understanding of pricing, promotion, assortment, and category management principles within CPG.
- Demonstrated success in leading cross functional teams and collaborating with others.
- Self-starter with the ability to work independently.
- Able to thrive in an entrepreneurial fast-paced work environment with a high level of ambiguity and change.
- Able to prioritize work and effectively manage multiple priorities with a sense of urgency.
- Strong communication skills at all levels of the organization and with customers.
Qualifications & Experience
- Occasional travel to business meetings and/or company locations may be required.
- Repetitive use of hands/fingers and ability to operate standard office equipment.
- Sedentary position with occasional light to moderate lifting when working in an office environment.
- Requires close visual acuity to work on a computer and/or viewing data.
- Work performed in an office environment where temperatures variations and noise levels are minimal.
Benefits
Medical, Dental, Vision, 401(k) with match, STD/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident Insurance, Identity and Fraud Protection Plan, Legal, and Critical Illness.
Pay
$73k - $109k annually with additional bonus potential.
Schedule
Hybrid office schedule; T-W-TH in office
Work Location
2015 Spring Road Suite 400, Oak Brook, IL 60523