Brand Manager - Boursin

Job Description Summary

The Boursin Brand Team is seeking a high-performing Brand Manager to lead the strategic development and execution of the Boursin brand's growth. The role involves defining the brand's pricing, packaging, trade merchandising, advertising, and promotion strategies, and working closely with various teams to achieve profit, volume, and market share objectives.

Essential Duties And Responsibilities

• Develops US Brand Strategy including overall US growth strategy, global brand strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.

• Translates consumer, category, and competitive insights into actionable strategic plans.

• Affirmatively analyzes syndicated data to monitor brand performance and market dynamics and provides recommendations to leadership to maximize growth and improve demand forecast accuracy.

• Manages P&L variances to attain annual and long-range financial objectives.

• Develops and executes integrated marketing plans for US, often leveraging global brand plans.

• Leads agency partner relationships to ensure maximum efficiency and breakthrough marketing activations.

• Analyzes program results and marketplace dynamics to provide ongoing marketing mix recommendations.

• Identifies growth opportunities via line extensions, packaging, and other renovation projects and leads cross-functional teams on renovation projects ensuring accurate business case development and on-time route to market.

• Supports the evolution of the internal brand management organization through effective recruitment, management, and development of team.

Qualifications And Competencies

• Minimum Bachelor’s degree required, MBA preferred.

• 4+ years of progressive CPG Brand Marketing experience.

• Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.

• Experience managing multiple projects at once in a fast-paced, matrix management environment.

• Independent and proactive contributor that can excel in changing and ambiguous situations.

• Expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrating strong leadership, teamwork, and strategic thinking skills.

• Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.