Brand Manager

About the role

TalentoHC is partnering with a fast-growing, innovative CPG company to identify a Brand Manager to drive growth and brand strategy for an assigned product portfolio.

Key Responsibilities

• Lead product management, innovation, renovation, and marketing initiatives for assigned product lines.
• Develop strategies and business plans to achieve annual volume, revenue, and gross margin objectives.
• Analyze consumer, category, and competitive insights to identify growth opportunities and inform strategic decisions.
• Partner with leadership on business reviews, portfolio recommendations, and long-term growth strategies.
• Lead cross-functional teams through product development, commercialization, and post-launch analysis.
• Manage project timelines, milestones, and execution plans to ensure successful launches.
• Lead consumer research initiatives including concept testing, sensory testing, and market validation.
• Create marketing activation plans to increase awareness, trial, and household penetration.
• Partner with Sales to create selling materials, commercialization strategies, and customer presentations.
• Support packaging strategy, product positioning, and consumer-facing messaging.
• Manage annual budgets and track investments to maximize business impact.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3+ years of brand management experience within consumer packaged goods (CPG), food, beverage, or related industries.
• Strong understanding of consumer insights, syndicated data (Circana, Nielsen, Numerator), and category analytics.
• Experience managing product P&Ls, including revenue, margin, and cost drivers.
• Proven ability to lead cross-functional teams and successfully launch new products.
• Experience developing marketing programs that drive brand growth and business results.
• Strong strategic thinking, communication skills, and ability to influence across teams.