Brand Manager

About the Role

The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for stewarding and growing the Risewell brand across all markets, neighborhoods, and consumer touchpoints. This leader will manage agency partners, oversee brand content and media plans, and develop promotional strategies that drive qualified traffic, support sales, and strengthen long-term brand equity. The role sits at the intersection of brand strategy, performance marketing, and field execution—partnering closely with the Neighborhood Marketing team, Divisional Sales leaders, and external agencies to ensure brand consistency, strong local relevance, and disciplined execution across the business.

Responsibilities

• Serve as a day-to-day steward of the Risewell Homes brand, ensuring consistent, high-quality execution across all consumer touchpoints.
• Translate enterprise brand strategy into clear briefs, campaign plans, and executional standards for agencies and internal teams.
• Partner with leadership to evolve brand positioning, messaging frameworks, and go-to-market strategies.
• Lead and manage external agency partners (brand, creative, media, production, and specialty agencies).
• Review and approve creative work, content strategies, and integrated campaign plans.
• Oversee development and approval of brand content, campaign assets, and media plans.
• Develop and manage promotional campaigns (incentives, offers, seasonal campaigns, and neighborhood-level activations) aligned with sales goals.
• Collaborate with Neighborhood Marketing and Divisional Sales leadership to align campaigns and promotions to market realities, traffic goals, and sales priorities.
• Contribute to annual brand planning, campaign roadmaps, and promotional calendars.
• Monitor campaign and promotion performance; partner with performance marketing teams to assess results and optimize future efforts.
• Identify opportunities to improve creative effectiveness, agency workflows, brand consistency, and speed to market.

Qualifications

• 7+ years of experience in brand management, integrated marketing, or consumer marketing roles (multi-location, retail, or homebuilding a plus).
• Proven experience leading agencies and managing integrated campaigns.
• Strong background in brand development, campaign execution, and promotion management.
• Experience working cross-functionally with sales, operations, and field teams.
• Demonstrated ability to manage multiple initiatives in a fast-paced environment.
• Strong strategic thinking paired with hands-on execution capability.
• Excellent communication, briefing, and presentation skills.

Benefits

• Competitive health insurance coverage for team members and their dependents.
• Generous paid time off policies, including vacation, holidays, sick leave, jury duty, and bereavement.
• Paid disability, parental, and military leave.
• Company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances.
• 401(k) retirement plan with employer matching.
• Wellness incentive program to support personal and professional thriving.

Physical Requirements

This is primarily a sedentary position. Requires the ability to hear, type, and talk. Finger dexterity is needed to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance are expected.

The physical demands and work environment described are representative of those required to perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Travel Requirements

Occasional travel may be required. A valid driver’s license and active vehicle insurance are required at all times.