Brand Manager

Why ProDriven Global Brands? We are the professional’s choice, with market-leading products and brands found on job sites worldwide. Our success is driven by focusing on end users' needs and delivering exceptional customer experiences. From research to engineering to manufacturing and commercialization, we create products that ensure ease of use, productivity, durability, and safety. This position is currently hybrid, requiring a minimum of 3 days a week in the office for collaboration, teamwork, and business needs. The status and in-office requirements may change based on evolving business needs.

About the Role

The Brand Manager is responsible for planning and executing integrated brand marketing programs across ProDriven Global Brands’ North American portfolio, including WERNER®, KNAACK, and WEATHER GUARD. This role serves as a central point of coordination for selected initiatives, aligning teams around clear objectives, timelines, deliverables, and measures of success. Reporting to the Director of Brand Marketing & Partnerships, the Brand Manager translates brand strategy and business priorities into coordinated campaigns across creative, paid media, social, CRM/email, digital, brand partnerships, and channel marketing. The role requires strong project leadership, sound marketing judgment, and the ability to move work from strategy through execution in a fast-paced, multi-brand environment.

Responsibilities

• Brand Management & Stewardship
  • Translate brand positioning and standards into consistent campaign messaging and activation.
  • Partner with Creative Strategy and Creative Services to ensure briefs and deliverables reflect the intended brand strategy.
  • Review campaign materials for strategic alignment, message consistency, and brand standards.
  • Identify opportunities to strengthen brand relevance, differentiation, and engagement across the portfolio.
  • Maintain working knowledge of customer, end-user, competitive, and category insights that inform campaign planning.
• Integrated Brand Campaigns
  • Plan and execute integrated brand campaigns across paid, earned, and owned channels.
  • Translate brand strategies, commercial priorities, and campaign objectives into clear cross-functional activation plans.
  • Develop campaign briefs that align messaging, target audiences, creative requirements, channel strategies, timing, and performance expectations.
  • Maintain campaign calendars, milestones, and decision points to keep work on time and aligned to objectives.
  • Ensure campaigns deliver a consistent and connected brand experience across customer and end-user touchpoints.
  • Use data and audience insights to improve campaign effectiveness and planning.
• Cross-Functional Coordination
  • Serve as the day-to-day lead for assigned initiatives, connecting creative, paid media, social, CRM/email, digital, and channel execution.
  • Build strong working relationships across Brand, Creative, Social, Digital, Channel, Product, Sales, and other business functions.
  • Coordinate campaign launch readiness, support post-campaign reviews, and improve integrated planning processes across Marketing.
  • Facilitate campaign planning meetings, reviews, and cross-functional working sessions.
  • Create clarity around campaign roles, responsibilities, deliverables, and decision-making.
  • Identify dependencies, risks, and resource needs early, and communicate progress and decisions proactively to stakeholders.
  • Ensure internal teams, external agencies, vendors, and partners have the information, assets, and direction needed to execute successfully.
• Email Marketing & CRM
  • Plan and execute email/CRM marketing programs that support brand campaigns, customer engagement, lead nurturing, and demand generation.
  • Partner with stakeholders to define objectives, audiences, segmentation, messaging, and calls to action.
  • Ensure email programs align with broader campaign, partnership, and digital initiatives.
  • Develop and maintain email calendars aligned with broader brand, product, partnership, and commercial priorities.
  • Coordinate content development, approvals, deployment, and reporting.
  • Use engagement and conversion data to identify opportunities for continuous improvement.
• Brand Partnerships & Activations
  • Support the activation of brand partnerships, sponsorships, and industry relationships in alignment with the strategy established by the Director.
  • Lead selected partnership programs and smaller-scale activations, including industry partnerships such as the American Ladder Institute.
  • Develop activation plans, coordinate deliverables, and manage timelines across internal teams and external partners.
  • Track partnership commitments, deliverables, performance, and business impact, ensuring partnership assets and activities are consistently and successfully activated across relevant marketing channels.
  • Support major sponsorship and customer hospitality programs, including planning, communications, and on-site execution.
• Performance Measurement & Optimization
  • Establish campaign objectives and key performance indicators in partnership with the Director and functional owners.
  • Collect and synthesize campaign results and impact across media, social, CRM, digital, partnership, and channel activities, identifying trends, best practices, and forecasted metrics to communicate.
  • Develop campaign recaps that identify results, key learnings, and recommended actions.
  • Promote shared accountability for measurement by ensuring each functional owner provides timely performance reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–8 years of progressive marketing experience, with demonstrated experience in brand marketing, integrated go-to-market campaigns, CRM/email, partnerships, and activation, preferably in a multi-brand, B2B, or B2B2C organization.
• Experience developing and executing campaign briefs, activation plans, managing timelines, and providing performance recaps.
• Strong project and campaign management skills, including coordination of internal and external contributors.
• Demonstrated ability to use performance data and customer insights to improve marketing effectiveness.
• Working knowledge of paid media, social media, digital marketing, and creative development.
• Experience supporting brand partnerships, sponsorships, events, and/or industry activations (preferred but not required).
• Strong written and verbal communication skills.
• Experience working with professional, industrial, construction, or durable-goods brands is beneficial.
• Ability to manage multiple priorities and remain actively involved in execution within a lean, fast-paced organization.
• Willingness to travel in support of campaigns, partnerships, and events.

Skills

• Integrated Marketing Mindset: Understands how messaging, creative, media, social, CRM, digital, partnerships, and channel activation work together.
• Campaign Leadership: Moves work from brief through execution while maintaining alignment across contributors.
• Brand Stewardship: Protects brand consistency while helping translate strategy into relevant market activation.
• Cross-Functional Collaboration: Builds productive relationships and coordinates effectively across teams without relying on formal authority.
• Executional Excellence: Maintains attention to detail, timelines, deliverables, and follow-through.
• Commercial Orientation: Connects marketing activity to customer engagement, demand generation, and business priorities.
• Communication & Influence: Provides clear direction, surfaces risks early, and keeps stakeholders informed.
• Data-Driven Optimization: Uses performance results and audience insights to improve future work.
• Agility & Prioritization: Balances multiple initiatives across a complex, multi-brand portfolio.
• Ownership Mindset: Takes accountability for assigned programs and proactively works through barriers.

Schedule

• Hybrid work schedule: 3 days in office (Charlotte, NC) and 2 days remote.
• Travel: Up to 20%.