Brand Manager

About the role

MegaFood, a Certified B Corporation and 1% for the Planet member, leverages 50+ years of scientific experience to thoughtfully craft quality supplements made with real food & nutrients that your body knows how to absorb. Since our founding in 1973, MegaFood has been committed to providing people safe, high quality supplements and takes food safety and quality seriously. MegaFood products are tested for 150+ pesticides are NSF GMP certified and are made without the top 9 food allergens (milk, eggs, peanuts, tree nuts, soy, wheat, fish, shellfish, and sesame.) MegaFood is also Certified Plastic Neutral through its partnership with rePurpose Global and has enabled recovery of over 740,000 pounds of nature-bound plastic since it became certified in 2023. Learn more at megafood.com or follow @megafood on Instagram, @realmegafood on TikTok and @MegaFood on LinkedIn.

Responsibilities

• Leverage knowledge of consumer, category, and brand to continually identify and recommend business-building initiatives which deliver against the company's business and marketing objectives.
• Partner with Ecomm leads to brief and support the creation of best-in-class Ecommerce content.
• Lead routine analysis of the brand, key initiative, competition, category, customer, and consumer. Synthesize key findings and indications which enhance brand and company performance. Including all company Monthly Business Review.
• Develop commercial plans to drive conversion, including digital advertising, social, PR, Ecomm, and shopper marketing in partnership with Integrated Marketing, Shopper Marketing and Ecomm leads.
• Maintain a thorough understanding of internal brand metrics, such as sales and profit, and Omni-Channel sales performance to contribute to sales projections and financial planning.
• Lead brand segment forecasting for monthly S&OP process and AOP process.
• Evaluate portfolio and marketplace in segment deep dives to develop strategic recommendations for line extensions and innovation to ensure MegaFood’s penetration growth and strengthen brand equity while maintaining margins.
• Leads the identification of product renovation opportunities in partnership with R&D, Nutrition Science, Regulatory, and Operations focused on formulation improvements to enhance product proposition and consumer satisfaction.
• Lead, in partnership with Innovation and IMC Lead, new item GTM plans and integrated marketing support.
• Communicate regularly with the Retail Sales and