Brand Manager

About the role

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds some of the fastest growing brands across different categories like Biscoff and Bear. We bring people together with our delicious products and creates small moments of happiness and joy.

Scope

• Together with the Marketing and Category Director, develop a vision for the further growth of the Brand in the various channels (retail and OOH) and convert this into a strategy and execution plan, in line with the global strategy
• Gain the best insights into product category, competition, customers and own actions, in close cooperation with the Sales and Category Development colleagues in order to arrive at the best plans
• Inspire and mobilize the entire organization around your brand and plans
• Together with the Marketing and Category Director, have a leading role in optimizing the product range, including both monitoring the performance of the existing range and developing a strong NPD pipeline with new products
• Lead the roll-out of NPD's and EPD's from idea to launch, working together with Supply Chain, Sales and Global Brand
• Build up strong product knowledge about all product categories, allowing you to systematically monitor and increase the quality of the existing product range in collaboration with R&D and production, as well as to think creatively about NPD/EPD opportunities
• Draw up clear briefings for product-oriented market research
• Provide a commercial 360° support in which all elements of the marketing mix come together in best-in-class executions (e.g. Digital media, promotion in the point of sale, website, packaging), and communicate this effectively and in a timely manner to Sales
• Lead the creation/adaptation of trade marketing assets (Key visuals, shippers, coupons, etc.)
• Lead packaging projects from briefing to execution, timely delivery of logistics information to sales, etc.
• Lead Digital Marketing strategy and execution
• Act as the point of contact for our social channels and website and drive the content agenda

Experience

• Min. 2 years of experience in marketing (Trade Marketing / (jr.) Brand management) in a CPG environment
• Bachelor Degree in Marketing, Business, Economics
• Project management, stakeholder management and time management are crucial: as a brand manager you manage colleagues from different departments and successfully lead projects through the various milestones. You can easily keep several balls in the air at the same time and achieve the desired results in time
• You can easily switch from helicopter view (to keep an overview) to a microscopic view (you also have an eye for details)
• You are very familiar with Digital Marketing and Social Media (Meta, TikTok, Youtube, etc.)
• You think proactively and like to take initiative and ownership
• Good communication skills (to your own team, to the project team and to senior management)

Benefits

• Comprehensive Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs including paid time off and sick leave