Brand Manager

About the role

We are looking for an experienced Brand Manager to develop and execute strategies that drive growth across a portfolio of premium brands. This position combines brand building, supplier partnership management, and data-driven decision-making to enhance market presence and business performance. The successful candidate will collaborate across teams to deliver impactful marketing programs and achieve brand objectives.

Responsibilities

• Brand Strategy & Planning
  • Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities
  • Define and evolve brand positioning and architecture
  • Own annual brand planning process, including development, cross-functional alignment, briefing, and execution
  • Develop clear and effective creative briefs aligned with brand strategy; lead relationships with PR, creative, and social media agencies
• Supplier Relations
  • Serve as primary day-to-day contact for supplier partners, including family-owned brands and international producers
  • Manage forecasting and order planning in partnership with supply chain and suppliers to ensure consistent product availability
  • Monitor inventory levels, depletion trends, and lead times to proactively identify and mitigate supply risks
  • Deliver regular performance reporting to suppliers, including sales, distribution, and program effectiveness insights
• Data, Insights & Performance Tracking
  • Leverage syndicated and internal data sources to analyze market trends, pricing, distribution, and competitive dynamics
  • Monitor brand and SKU performance using internal tools, including sales, distribution, promotional effectiveness, and reorder rates
• Financial Management
  • Own brand P&L and understand financial drivers to inform pricing, investment, and growth decisions
  • Develop and manage annual brand budgets aligned to strategic priorities and ROI expectations
• Marketing & Communications
  • Develop and execute integrated 360° marketing campaigns across digital, traditional, trade, and experiential channels
  • Plan and execute events (local, regional, national) that bring brand positioning to life for consumers and trade
  • Oversee development and deployment of POS and in-market tools in collaboration with creative teams and agencies
  • Collaborate cross-functionally with sales, finance, and supplier partners to ensure alignment and execution excellence

Requirements

• Bachelor’s degree required; MBA preferred but not required
• Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered
• Superior analytical skills with strong financial/business acumen
• Excellent verbal and written communication/presentation skills
• Ability to work independently with high internal motivation
• Willingness to travel and participate in after-hours brand events
• Strong computer skills (Excel, Outlook, Word, PowerPoint)

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer
• Some lifting or physical activity may be necessary

Pay

The base compensation range for this role is between $90,000 and $100,000. Determination of specific compensation within this range depends on factors including prior employment history, job-related skills and qualifications, and length of service.

Benefits

• Competitive salary
• Performance-based bonus
• Comprehensive benefits package