Brand Manager

About the role

KISS is seeking a strategic, commercially minded Brand Manager to lead planning and go-to-market execution for the nail portfolio. This role sits at the intersection of product, marketing, and retail — translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels. The ideal candidate combines analytical rigor with creative instinct: equally at home reading a retailer sell-in deck and a digital marketing brief, with a clear understanding of how to build brands in a digital-first, influencer-driven beauty landscape — including paid social, content strategy, platform execution, and performance analytics.

Responsibilities

• Own the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends
• Demonstrate strong commercial acumen: comfortable with sell-in decks, P&L frameworks, and retail performance data
• Identify white space opportunities through consumer research, competitive analysis, and trend intelligence
• Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows
• Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance
• Track beauty, fashion, and nail trends, influencer activity, and platform behaviors — feeding actionable insights back into planning cycles
• Lead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teams
• Drive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planning
• Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations
• Plan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIs
• Monitor campaign performance and analytics dashboards across all digital channels; leverage data insights to optimize content, targeting, and spend in real time

Requirements

• 6–10 years of progressive experience in brand management, product marketing, or category strategy — preferably in beauty, fashion, personal care, or consumer goods
• Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms
• Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management
• Exceptional cross-functional collaboration and communication skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred Qualifications

• Direct experience in the fashion or beauty category
• MBA or advanced degree in Business, Marketing, or a related field
• Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
• Background in digital programs, influencer campaign planning, or creator partnerships
• Experience with e-commerce content strategy, PDP optimization, or DTC brand building
• Korean language proficiency (required for internal alignment)

Skills

• Brand Building
• Brand Strategy
• Consumer Research

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) — e.g., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Pay

The anticipated compensation range is $69,000.00 - $137,000.00 USD annually. Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.