Brand Manager

About the Role

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, seeks an experienced, energetic, self-starter for the role of Brand Manager, Action Play and Collectibles at our headquarters in Santa Monica, CA. The ideal candidate will lead portfolio management, product development, integrated marketing strategy, advertising/promotional recommendations, global line plan development, and profitability for both internal IP and external licensed brands.

Responsibilities

• Develop the product and marketing strategy for new and existing products across the Action Play and Collectibles categories.
• Oversee the implementation of the product strategy, including consumer targeting, product and packaging development, and setting and achieving cost targets.
• Develop and deliver marketing and communications strategies for the organization.
• Work closely with the company’s Sales team to provide them with appropriate tools, materials, and presentations to meet their commercial objectives.
• Undertake continuous analysis of the competitive environment and consumer trends.

Requirements

• 3-5 years of experience within a consumer products marketing organization, preferably with products targeted to kids.
• BA in marketing or related field required; MA preferred.
• Resourceful, able to self-start and accomplish tasks with minimal oversight.
• Ability to work effectively within a team environment.
• Ability to work in a fast-paced environment and prioritize workload.
• Highly organized and able to multitask.
• Excellent written and oral communication skills.
• Positive “can do” attitude.
• Proven track record of success in marketing roles.
• Ideally, experience in the toy or sporting goods industry or working in an industry that markets to retailers such as Target, Wal-Mart, and Amazon.

Benefits

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance, and employee assistance program.
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs.

Pay

JAKKS Pacific offers a competitive salary for this role, typically ranging from $75,000–$95,000, commensurate with experience, qualifications, location, and education.

About the Company

JAKKS Pacific® is a leading designer and marketer of children’s toys and consumer products, producing innovative products across multiple categories, including action figures, collectibles, dolls, high-performance activity toys, vehicles, and licensed characters. Recognized in Fortune’s 100 Fastest Growing Companies and Forbes’ 100 Best Small Companies, JAKKS is committed to cultivating a talented and diverse workforce while fostering a safe, productive, and dynamic work environment.