Brand Manager

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.

The Department CAA Brand Management supports iconic talent and brands with their expansion into new consumer product categories, experiences, and territories. It partners clients with the world’s leading manufacturers, wholesalers, retailers, and operators through licensing, strategic partnerships, and joint ventures, operating in 20 countries worldwide.

About the role

The Brand Manager is instrumental in the growth, long‑term relationship, and smooth operation of one or more of our clients’ licensing programs. Individuals in this role work on teams that lead and oversee relationships with the client, relevant stakeholders within the clients’ business, third‑party licensees, and cross‑functional and often cross‑regional CAA Brand Management teams.

Responsibilities

• Manage licensee relationships and serve as a key point of contact and relationship manager for licensees and brand partners.
• Assist with and at times lead development and organization of essential business development tools for licensees (e.g., product catalogs, line sheets, event development and production, etc.) with the CAA Brand Management client team.
• Partner closely with each licensee to understand business models and product development cycles to drive retail profitability.
• Act as liaison to facilitate transactions between licensee and retailer or licensor.
• Work with finance and licensees to secure and analyze sales forecasts.
• Drive brand development by leveraging understanding of automotive brand heritage, vehicle lineups, and enthusiast communities to identify relevant licensing categories.
• Help define and drive strategically aligned opportunities for clients with the sales teams.
• Assist in negotiating new licensing agreements; participate in sales and marketing presentations as necessary.
• Proactively align and drive program‑building activity across all CAA Brand Management client team members (Creative, Business Development, Finance, Legal) to ensure successful execution of strategy.
• Take brands into relevant, innovative categories through thought leadership, commercial initiative, and development of co‑branded and mono‑branded licenses and brand extensions.
• Strategically develop retail placements and Direct‑to‑Retail opportunities by working closely with Creative to develop brand materials specific to retailers or projects.
• Facilitate effective licensing operations and participate in brand strategy and budget‑setting discussions internally and with the client.
• Analyze consumer trends and identify product categories for future growth.
• Oversee direction, implementation, execution, and continuous improvement of licensing processes.
• Support the client team with feedback and guidance to ensure partnerships align with the client’s brand DNA, guidelines, and principles.
• Guide the client in adopting industry‑best‑practice processes, templates, and partners to drive efficient long‑term growth.
• Create and maintain reporting mechanisms for all client management activities.
• Effectively use automated systems and software to aid in program management.
• Oversee product development, working with internal and external teams to ensure an organized and efficient process that meets business needs.

Compensation

The annual base salary for this position ranges from $68,000 to $95,000. The role is also eligible for benefits and a discretionary bonus. Salary may vary based on experience, time in role, business sector, geographic location, and other criteria.