Brand Manager

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

About the role

This role addresses the critical challenge of converting high-level corporate brand strategies into high-impact, commercially viable marketing initiatives that drive market share growth. The primary focus centers on leading complex, multi-channel creative campaigns that elevate brand equity and establish deep emotional connections with consumers above simple transaction-based product offers. Navigating a rapidly shifting, disruptive market requires active cross-functional coordination with Digital, Product, and Local Marketing teams to ensure unified brand execution. Success relies on disciplined agency management, meticulous project oversight, and the structured evaluation of brand health metrics to maximize commercial performance.

Responsibilities

• Execute high-impact creative campaigns that measurably improve brand awareness and positive sentiment to capture market share
• Manage the comprehensive brand calendar to guarantee all commercial initiatives launch on time and fully align with corporate business objectives
• Translate complex business goals into clear, actionable creative briefs that result in breakthrough upper-funnel content and long-term equity
• Collaborate across Digital, Product, and Local Marketing departments to build unified brand-level campaigns that successfully anchor localized and product-specific promotions
• Utilize generative AI productivity and creative tools to accelerate workflow execution, streamline brief generation, and optimize campaign ideation
• Evaluate campaign performance and brand health tracking metrics to provide data-driven recommendations that continually optimize creative output and ROI

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field (Master's Degree or MBA preferred)
• 4+ years of experience in brand management or marketing
• Ability to steer complex, multi-channel integrated marketing campaigns from initial concept through post-production delivery
• Strong skills in managing external creative and media agencies to ensure all deliverables align with strategy and hit established performance KPIs
• Deep expertise in consumer behavior trends, upper-funnel brand building, and creative storytelling within highly competitive or disruptive industries
• Collaborative and curious mindset focused on cross-functional problem-solving, strategic alignment, and high-quality collective execution
• AI literacy and the ability to integrate advanced AI tools into marketing workflows, brief creation, and operational tasks to drive team efficiency
• Critical experiences leading high-impact brand initiatives in a fast-paced environment where brand-building is treated as a disciplined financial lever
• Prior training or experience within a Consumer Packaged Goods (CPG) environment emphasizing structured brand-equity models

Skills

• Managing integrated, multi-channel creative campaign production and coordinating external agencies
• Analyzing brand equity metrics, tracking performance data, and reporting campaign ROI
• Leveraging digital collaborative workflows and creative project management tools

Visa sponsorship not available for this role. Candidates must be willing to participate in at least one in-person on-site interview.

Pay

Compensation: $83,950.00/Year - $137,875.00/Year

Benefits

• Flexible spending accounts and HSA
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan

All benefits can be viewed here.