Brand Image Manager, Pro, Field, NY, Midwest & Great Lakes

The Role

The Brand Image Manager is critical to the implementation and success of commercial strategies, brand perception, and overall brand execution in our stores. They will support the evolution of strategies with a direct line of communication to the Brand Image Home Office team to ensure product strategies are implemented as designed, mitigating risk and delivering the intended customer experience.

The role is instrumental in mentoring and training frontline teams on brand standards related to both product presentation and creative execution. They will also support the District business leads, providing alignment across the district from a floor set execution, operations/maintenance, and talent career pathing perspective.

Responsibilities

• Support the evolution of strategies with a direct line of communication to the Brand Image Home Office team to ensure product strategies are implemented as designed, mitigating risk and delivering the intended customer experience.
• Mentor and train frontline teams on brand standards related to both product presentation and creative execution.
• Collaborate with Store teams and District Leads to identify brand opportunities and deliver targeted training within each market.
• Conduct joint market visits with District Leads at least once per quarter to assess execution, coach teams, and reinforce brand standards.
• Support district-level sales floor presentation, brand integrity, and repair & maintenance (R&M) needs.
• Develop visual contingency plans for unexpected events (e.g., product delays, store closures, inventory shifts).
• Ensure brand image remains intact during transitions or disruptions.
• Facilitate regional and district best practice calls to share visual strategies, execution wins, and learning moments.
• Participate in monthly brand calls to cascade field insights and feedback to the Home Office.
• Act as a liaison between field and corporate teams to ensure alignment and responsiveness to market needs.
• Conduct market visits to stay ahead of visual trends and retail innovations.
• Share insights with field and corporate teams to inspire new approaches.
• Identify, mentor, and develop visual talent within the field, fostering a pipeline of future leaders.
• Champion consistent recognition of store teams for visual improvements and brand excellence.
• Lead product knowledge training and cascading for seasonal launches and key product moments.
• Support product standards, capacity planning, and maintenance across stores to ensure optimal presentation and replenishment.
• Participate in early store and regional store projects, including remodels, openings, and pilot initiatives.
• Map Home Office resources to support stores within the district, ensuring coverage and execution continuity.

Requirements

• Strong visual merchandising and creative skills
• Demonstrated leadership skills and ability to manage at many levels
• Capacity to multitask and manage competing priorities
• Proven ability to translate store KPI reporting into actionable merchandising takeaways
• Proficiency in Microsoft Office Suite
• Willingness to travel up to 50%