Brand Image Manager, Wholesale, South Florida

The Brand Image Manager

Ralph Lauren Corporation (NYSE:RL) is seeking a Brand Image Manager to oversee the creative process of the Ralph Lauren brand across wholesale markets. This role requires hands-on leadership in installations, store environments, and activations, ensuring brand integrity while adapting to local needs.

Responsibilities

• Manage the installation of all interior and window changeovers, including production of any interior sets, on-site prop handling, prop placement, and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
• Oversee the sourcing, procurement, and execution of all creative elements for installations (e.g., wallpaper, paint, rugs, fabrics, lighting, and props).
• Research, identify, and utilize multiple vendors and resources for props and decorative elements.
• Manage and train a team of coordinators; recruit freelance staff when needed.
• Conduct daily walkthroughs of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including the overall tidiness of each store.
• Plan and prepare upcoming installations or floor changes in alignment with the rolling creative calendar.
• Manage checkbooks and ensure that all installations stay on budget.
• Partner cross-functionally with Brand Image, Retail Development, and key stakeholders to ensure alignment on priorities and execution.
• Maintain a current understanding of marketing, showrooms, delivery schedules, and installation timelines using SharePoint for the Brand Image and Retail Development sites.
• Collaborate with peer managers to support broader business needs, including projects outside of standard maintenance cycles or territory.

Requirements

• Preferred experience in visual presentation and apparel styling (rigging); experience in a luxury retail and wholesale environment.
• Strong time management and organizational skill set which enables managing and engaging the team.
• Ability to manage and travel to multiple store locations.
• Ability to conduct installations outside of standard working hours (including evenings after 9 PM, early mornings, and weekends).
• Excellent communication skills, both verbal and written, with supervisors, direct reports, and peers.
• General computer proficiency including Word, Excel, and Outlook.
• Passion for and strong understanding of the Ralph Lauren brand and aesthetic.