Brand Image Manager, Boston

The Brand Image Manager

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.

• Talent, Education & Communication
• Employee Groups and Celebration

Responsibilities

• Manages the planning and execution of seasonal floor moves and floor mapping for all brands in their home store and regionally as needed.
• Supports rigging, styling, and logistics for interior and window changeovers for home store and regionally as needed.
• Partners with store directors and department managers to ensure seamless coordination and alignment with brand standards.
• Trains and mentors store sales teams and Brand Image direct reports within the metro area, fostering creativity and accountability.
• Supports marketing initiatives, ensuring elevated presentation and execution for high-profile events and product launches.
• Provides feedback to cross-functional partners to continuously improve presentation standards and operational processes.
• Participates in special projects requiring flexibility to work outside normal business hours and ability to travel to other stores within the region.

Requirements

• Proven ability to lead teams and manage complex floor moves and installations with precision and creativity.
• Strong communication and partnership skills, with the ability to influence and collaborate across multiple levels.
• Exceptional organizational skills and attention to detail in fast-paced environments.
• Passion for brand storytelling and delivering elevated customer experiences.
• Willingness to work flexible hours, including evenings and weekends, as needed.