Brand Identity Manager

Wellstar is a place where your contributions and ideas are valued, where you can serve with compassion, pursue excellence, and honor every voice. Our mission is to enhance the health and well-being of every person we serve.

Job Summary

The Brand Graphics Manager serves as the steward of Wellstar's visual identity, responsible for developing, governing, and evolving the organization's brand graphics standards across the enterprise. Reporting to the Director, Creative, this role leads the creation and management of comprehensive brand guidelines, ensuring that all visual expressions of the Wellstar brand reflect a consistent, compelling, and differentiated identity. The Brand Graphics Manager partners closely with marketing, communications, digital, service line, and operational teams to translate brand strategy into clear graphic systems that strengthen recognition, trust, and engagement. This position is responsible for building and maintaining Wellstar's visual identity system, including graphic standards, design frameworks, templates, and brand assets used across print, digital, environmental, and multimedia channels. As the organization's subject matter expert on brand graphics, the Brand Graphics Manager establishes governance processes, enforces adherence to brand standards, and provides guidance and consultation to internal stakeholders and external partners. Through proactive stewardship and continuous refinement of the visual identity, this role ensures consistency and excellence in how the Wellstar brand is represented across every touchpoint.

Core Responsibilities and Essential Functions

• Brand Identity Strategy and Stewardship: Lead the development, evolution, and governance of Wellstar's visual identity system, including graphic standards, design frameworks, templates, and asset libraries. Ensure the brand remains distinctive, contemporary, and aligned with organizational strategy.
• Brand Standards Management and Compliance: Establish, maintain, and enforce enterprise-wide brand graphic guidelines across all marketing, digital, communications, and operational channels. Review materials and provide direction to ensure consistency and adherence to standards.
• Creative Consultation and Cross-Functional Partnership: Partner with marketing, communications, digital, service line, and operational leaders to translate business objectives into cohesive visual solutions. Serve as the organization's primary advisor on brand graphics and visual identity matters.
• Design Systems, Tools, and Asset Management: Develop and manage brand toolkits, templates, digital asset libraries, and design resources to enable efficient and scalable execution across the system. Identify opportunities to improve processes and workflows.
• Education, Training, and Governance: Create training programs, documentation, and communication plans that educate internal teams, agencies, and vendors on Wellstar's visual identity standards and governance processes.
• Industry Trends and Continuous Improvement: Monitor industry trends, emerging technologies, healthcare branding best practices, and competitive activity to recommend enhancements to Wellstar's visual identity system.
• Performs other duties as assigned.
• Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Required Minimum Education

• Bachelor's degree in Advertising, Art, Design, Business Administration/Management, Marketing, or Other/Related Field.
• 5 years additional – Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement.

Required Minimum License(s) and Certification(s)

All certifications are required upon hire unless otherwise stated.

Additional License(s) and Certification(s)

• Certification or advanced training in Adobe Creative Cloud applications (particularly Illustrator, InDesign, Photoshop, and Adobe Experience Manager or related digital asset management platforms) preferred.
• Experience or certification in design systems, user experience (UX), or digital accessibility standards preferred.
• Accreditation or membership in professional organizations such as the American Institute of Graphic Arts (AIGA), the American Marketing Association (AMA), or the Society for Experiential Graphic Design (SEGD) preferred.

Required Minimum Experience

• Minimum 6 years – Six to Ten years of progressively responsible experience in graphic design, brand management, creative services, or visual communications. Required.
• Minimum 3 years – Demonstrated experience developing, implementing, and governing enterprise brand standards across multiple channels and audiences. Preferred.
• Minimum 3 years – Experience managing complex visual identity systems for large, matrixed organizations; healthcare, hospitality, consumer, or other service-oriented industries preferred. Preferred.
• Minimum 3 years – Proven success collaborating with senior leaders, creative teams, agencies, and cross-functional stakeholders to drive brand consistency and adoption. Preferred.
• Minimum 3 years – Experience overseeing digital asset management systems, design templates, and brand governance processes. Preferred.

Required Minimum Skills

• Deep expertise in brand identity systems, graphic standards, typography, color theory, layout, and visual storytelling.
• Strong understanding of brand governance and the ability to influence adherence across a large, decentralized organization.
• Exceptional design sensibility and attention to detail.
• Advanced proficiency with industry-standard design and asset management platforms, including Adobe Creative Cloud and related tools.
• Strong project management, organizational, and prioritization skills.
• Excellent verbal and written communication skills, with the ability to articulate design concepts and brand standards to diverse audiences.
• Ability to balance strategic thinking with hands-on execution.
• Skilled at building relationships and influencing stakeholders without direct authority.
• Knowledge of digital, print, environmental, and multimedia production processes.
• Commitment to continuous learning and awareness of emerging design, technology, and healthcare branding trends.

Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.