Brand & GTM Lead

Brand Narrative

Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences.

Content Creation

Create, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers.

Social Media

Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically.

Podcasts

Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution.

Events

Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution.

Creative Direction

Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale.

Trend Awareness

Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively.

Qualifications

• 4–8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem.
• Preferably from or deeply familiar with companies like Benevity, YourCause, Deed, Goodstack, Bonterra, Submittable, or similar mission-driven tech platforms.
• A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week.
• Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely.
• Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it.
• US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions.
• Visually literate: You can give sharp feedback to designers, identify what makes a thumbnail work, and have a strong point of view on aesthetics.
• Connector & networker: You know or can quickly build relationships with podcast hosts, journalists, event organizers, and thought leaders in the space.
• Prior experience building a brand function from early stage (seed to Series B).
• Existing relationships with social impact influencers, nonprofit leaders, or CSR press.
• Video editing or production experience (even basic), so you can give precise direction.
• Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms.

Benefits

A clear, differentiated brand narrative document that the whole company rallies behind.

3+ podcast episodes recorded, produced, and distributed.

A consistent social content calendar running with measurable engagement growth.

At least 1 flagship US event conceptualized and executed.

A content engine running with India-based team — briefed, produced, and published on cadence.

Pay

Competitive US-market compensation with performance-linked upside.

Schedule

Full flexibility on location within the US.