Brand Experience & Community Manager

Key Responsibility Areas

• Partnerships & Events
• PR, Earned Media & Thought Leadership
• Social Media Oversight

Community & Brand Movement

• Define and nurture the Slate community
• Identify community-led growth opportunities and rituals
• Enroll and engage with Slate's loyalty program
• Source, pitch, and close brand partnerships and collaborations
• Plan and execute events
• Own the partnership pipeline
• Manage the day-to-day relationship with the PR firm
• Set quarterly priorities, review pitches, and approve outreach lists
• Track press placements and ensure brand consistency in all earned coverage
• Build the founder and brand thought leadership platform
• Coordinate with the PR firm on thought leadership pitches and prep
• Influencer & UGC
• Build and maintain Slate's creator and influencer network
• Run gifting, seeding, and paid creator programs
• Track and report on campaign performance (engagement, conversions)
• Optimize accordingly
• Manage influencer budget, including product giveaways, paid partnerships, and ROI efficiency
• Source, organize, and amplify user-generated content across owned channels

Campaign Execution

• Coordinate campaign timelines, deliverables, and stakeholders
• Auditing current state of partnerships, influencer relationships, social, and PRE
• Deliver one strong brand moment (event, collab, or campaign)
• Define KPIs for community, social, and partnerships
• Engage, grow community across social
• Quarterly campaign cycle established with clear briefs, timelines, and recaps

Success Metrics

• First 6 months: Establish working rhythm with the Social Media Contractor and the PR firm
• First year: Recognizable, beloved community with rituals and signature events
• Repeatable systems for partnerships, influencers, UGC, and content production
• Clear case for expanding the team based on what the role has unlocked

Requirements

• 3-6 years of brand marketing, PR/Media or community experience
• Strong taste — instinctive sense for what feels on-brand and what doesn't
• Operationally sharp — comfortable juggling timelines, vendors, and budget
• Naturally relational — people want to work with them
• Self-directed and comfortable building from scratch
• Excited about Slate's mission and the kind of community we're building
• Experience with Roster (Affiliate Platform), Impact (PR Platform), Home from College (UGC), Planoly (Social Posting)

Benefits

• Compensation range: $81,000 - $101,000 depending on experience, location, and role fit
• 25% in-person time a month
• Unlimited PTO
• 6 standard paid holidays
• 401(k) plan
• Health benefits planned to be rolled out in 2027 as Slate continues to scale