Brand Director

About the role

We are seeking a Brand Director to lead the brand strategy and narrative for Atoms and its family of products: Otter, CK, Picnic, and Lab37. This role will set the brand strategy, build the narrative and visual system, and ensure consistency across all touchpoints.

Responsibilities

• Own brand strategy and positioning across the portfolio
• Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines
• Lead brand campaigns end to end
• Define reputation and category-leadership strategies
• Cultivate co-marketing and strategic brand partnerships
• Work with Product Marketing, Growth, and Performance to align brand with demand
• Manage creative resources and raise the creative bar
• Develop systems and templates for on-brand work
• Analyze market trends and audience sentiment
• Measure brand health and connect it to business outcomes

Requirements

• 10+ years in brand marketing, including experience leading brands at high-growth companies
• Proven track record driving brand strategy through execution
• Strong creative judgment paired with commercial discipline
• Excellent storytelling ability
• Experience building and managing creative teams and agency relationships
• Strong analytical capability for measuring brand health and perception
• Comfort in a fast-paced environment with multiple business units and shifting priorities

Qualifications

• Experience marketing to CEOs of large companies
• Experience marketing to SMBs, restaurant operators, or independent merchants
• Background building and managing creative teams and agency relationships
• Experience leading brand across a multi-product or portfolio (multi-brand house) environment
• Experience with brand architecture work
• Experience running a rebrand or launching a new brand system end to end
• Experience building brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team

Skills

• Sharp creative judgment
• Commercial discipline
• Storytelling ability
• Strong analytical capability
• Ability to build and manage creative teams
• Experience with brand architecture
• Experience with brand systems and guidelines

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance discount
• 401(k)
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies: discretionary vacation days, 8 paid holidays per year, paid sick time, paid bereavement leave, paid parental leave