Brand Director

About the role

We are seeking a Brand Director to lead the brand strategy and narrative for Atoms and its family of products: Otter, CK, Picnic, and Lab37. This role involves setting the brand strategy, building the narrative and visual system, and ensuring consistency across all touchpoints.

Responsibilities

• Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
• Set the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint
• Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
• Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
• Define reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
• Partner with Communications to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate, and operator software
• Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
• Manage creative resourcing — in-house designers and writers plus external agencies and production partners — and raise the creative bar across the org
• Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast
• Analyze market trends, competitive positioning, and audience sentiment to inform strategic brand decisions
• Hire, manage, and mentor a team of brand and creative professionals as the function grows

Requirements

10+ years in brand marketing, including significant experience leading brand at a high-growth company

A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)

Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences

Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics

Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike

A background building and managing creative teams and agency relationships

Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business

Comfort in a fast-moving environment with multiple business units and shifting priorities

Strong candidates may also have:

• Markedly marketed to CEOs of large companies
• Experience marketing products to SMBs, restaurant operators, or independent merchants
• Built a brand or creative function from the ground up
• Led brand across a multi-product or portfolio (multi-brand house) environment, including brand architecture work
• Partners closely with product and growth teams so brand and demand reinforce each other
• Ran a rebrand or launched a new brand system end to end
• Built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team