Brand Director

About The Role

This is a pure brand role. You'll own and evolve how the brand shows up in the world — setting the creative vision, leading an in-house team, and ensuring everything from the website and editorial campaigns to organic content and email feels cohesive, intentional, and unmistakably on-brand. You'll collaborate closely with the growth team, but your focus is brand — building something people recognize, trust, and love.

What You'll Do

• Team Leadership & Creative Management
  Lead, manage, and inspire a team of 5–6 creative professionals including designers, content creators, and video editors
  Set clear creative direction, provide regular feedback, and foster a high-performance, collaborative team culture
  Partner with the C-Suite to align creative output with brand priorities and broader business goals
  Build and maintain workflows that keep the creative team efficient, accountable, and producing at a high standard

• Brand Strategy & Voice
  Define and evolve the brand voice, tone, and messaging strategy
  Ensure consistent brand identity across all platforms — website, email, packaging, social media, and organic content
  Maintain and enforce brand guidelines across all teams and partners
  Serve as the final word on what is and isn't on-brand

• Content & Creative Direction
  Lead organic content strategy, ensuring storytelling reflects the brand and resonates with the audience
  Direct the creative team in developing brand-forward assets across design, photo, and video
  Plan and coordinate photo and video shoots from brief through final asset delivery
  Provide brand guardrails and creative input to the growth team across paid channels

• Campaign Management & Calendar Planning
  Own and manage the seasonal and promotional marketing calendar including launches, sales, and product campaigns
  Develop and lead editorial campaigns that bring together product, lifestyle, and brand narrative
  Project manage campaign execution across functions — keeping timelines, creative, and messaging aligned

• Cross-Channel Brand Oversight
  Own the brand experience across the website — look, feel, and messaging
  Ensure brand consistency across all owned channels — website, email, SMS, organic social, influencer partnerships, and packaging
  Partner with the lifecycle and email team to align messaging and retention initiatives
  Review and approve marketing copy, visual assets, and creative layouts

What We're Looking For

• 6–8 years of brand marketing or brand management experience, ideally in men's fashion or a DTC menswear brand

• A genuine, well-developed sense of men's style — you know what looks good and how to translate taste into brand direction

• Expert-level copywriting skills — clarity, confidence, and a distinct voice

• Proven experience managing and leading a creative team

• Track record of developing and executing 360° brand campaigns

• Strong creative instincts with the ability to define and defend what "on-brand" looks like across every touchpoint

• Proficient using AI tools to enhance creative output and accelerate workflows

• Highly organized with strong project management skills and attention to detail

• Background in creative direction or content production is a plus

• Familiarity with Monday, Klaviyo, Notion, Figma, or Shopify is a plus

Schedule & Location

181 S Franklin Ave, Valley Stream, NY 11581
Monday – Thursday in-office; Friday remote
9 AM – 5 PM EST

What We Offer

• Salary range: $150,000 – $180,000

• 2 weeks PTO plus additional holidays

• Full medical, dental, and vision coverage

• 401(k) matching