Brand Director

Job Overview

Defend by Tactacam is a brand designed to provide cellular security solutions for various locations where Wi-Fi isn't available. The Brand Director role aims to make Defend stand out by shaping its perception and driving business impact through strategic brand management.

Responsibilities

• Brand Strategy & Positioning
• Own Defend’s brand strategy, positioning, and long-term narrative
• Clearly articulate who Defend is for, what problem we solve, and why we win
• Define Defend’s role in the cellular security category—and push the market to see it differently
• Establish and evolve Defend’s messaging hierarchy and tone of voice
• Campaign & Go-To-Market Leadership
• Lead Defend’s annual and quarterly brand planning
• Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
• Own GTM strategy for new product and feature launches
• Partner with Performance Marketing to ensure brand and demand work together as one growth engine
• Creative Partnership
• Partner closely with the Creative Director to shape creative direction and storytelling
• Provide clear, inspiring briefs that translate strategy into world-class creative
• Help evolve Jack the Donkey’s role in the brand—when he shows up, what he represents, and why he builds trust
• Ensure creative work ladders back to brand strategy and customer truth
• Cross-Functional Leadership
• Act as the internal voice of the customer across Product, CX, Sales, and Leadership
• Ensure brand promises align with real customer experiences
• Support retail, B2B, and partnership storytelling with clear positioning and messaging
• Partner with leadership to align the organization around a bold, focused brand vision
• Measurement & Scale
• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Use customer insight, market research, and competitive analysis to evolve strategy
• Help mentor and develop future brand team members as the organization grows

Requirements

• 7+ years of experience in brand management, marketing strategy, or product marketing
• Proven track record owning and growing a brand—not just supporting one
• Deep understanding of brand positioning, customer insight, and messaging frameworks
• Experience partnering with creative teams to bring strategy to life
• Strong cross-functional leadership skills, with the ability to influence without direct authority
• Comfort presenting to executive leadership and defending strategic decisions
• Experience working in fast-paced, entrepreneurial, or challenger brand environments
• Experience in security, construction, ag, outdoor, or B2B-adjacent categories
• Background in DTC + retail brands
• Experience with subscription or hardware-enabled products
• Experience launching new products or defining new categories

What Sets You Apart

• You believe brand is a growth lever, not a “nice to have”
• You obsess over clarity—who this is for, why it matters, and why it wins
• You balance long-term brand building with short-term business impact
• You think in narratives, not just taglines

Location Limitations

A strong preference will be given to candidates currently located in, or willing to relocate to, Billings, MT.

Comprehensive Benefits Package

• Medical, Dental, and Vision coverage
• 401k plan
• PTO
• Disability Insurance
• Life Insurance

Equal Opportunity Employer

Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions.