Brand Copy Lead

About the role

The Brand Copy Lead at Replit is responsible for shaping the brand narrative and crafting compelling copy across various communications, campaigns, and marketing assets. This role requires a deep understanding of storytelling and strategy, with a focus on elevating the quality of writing and driving creative direction.

Responsibilities

• Define and evolve Replit’s brand voice, tone, and narrative across all communications
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations
• Create marketing assets across web, social, email, paid media, video scripts, event copy, and more
• Develop scalable editorial guidelines and frameworks for the company
• Collaborate with designers, marketers, strategists, and agency partners
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking
• Explore new creative formats and cultural opportunities that push the Replit story forward

Requirements

• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams
• A portfolio demonstrating conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft
• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design
• Ability to drive work from concept to final execution in fast-paced, iterative environments

Nice to have

• Experience creating or scaling global brand voice and editorial systems
• Exposure to writing across motion, digital platforms, and experiential activations
• Strong presentation and communication skills to inspire confidence in creative direction across stakeholders
• Interest in AI, creativity, and shaping the cultural narrative around new technologies

Full-Time Employee Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)