Copy Lead

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes, and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium, and luxury brands all in one place, at up to 90% off estimated retail price.

About the role

As ThredUp's Copy Lead, you'll own how ThredUp sounds, helping define the voice and tone post-rebrand and bringing that voice to life across every touchpoint. Equal parts writer and editor, you're at home in both big-picture strategy and hands-on craft. You'll lead editorial direction while writing and editing copy, and partner closely with the creative and brand team to shape campaigns and creative concepts. You'll build and own a copy agent that uses AI to speed up execution and scale what one person can produce.

Responsibilities

• Set editorial direction and own how ThredUp sounds across every touchpoint, shaping voice, tone, and messaging post-rebrand, with room to grow into a broader voice for the brand over time.
• Be the voice of the brand across the company by writing and editing sharp, brand-right copy across all touchpoints, from commercial scripts to site and email to social, paid advertising, packaging, in-product, and campaigns.
• Shape the concepts behind brand campaigns and creative initiatives as a creative partner, bringing a point of view that pushes the creative work forward from first spark to final execution.
• Build, own, and evolve ThredUp’s copy agent, putting AI to work as leverage that keeps taste sharp and output fast.
• Partner with the brand team and Creative Director to build the systems behind how ThredUp writes post-rebrand, from the voice and tone guide to messaging frameworks and the briefing and review process that keeps quality high as volume scales.
• Bring on, mentor, and manage a bench of copy contractors, flexing freelance support up or down.
• Partner with the product team on UX and product copy, so every step of buying and selling is easy to follow and sounds like ThredUp.

Requirements

• 6 to 9 years writing and editing for consumer brands, ideally in e-commerce, fashion, or retail.
• A portfolio that shows a clear point of view and the taste to define a brand voice, backed by experience across short and long form, spanning brand and campaign work as well as promotional, marketing, and transactional copy.
• An editor and a strategist at heart who can define how ThredUp sounds, taking ownership of the brand's voice and pushing both the work and the brand forward.
• Fluency with AI as a creative tool, and excitement about building it into your workflow to work faster, sharpen ideas, and elevate the craft.
• Sharp attention to detail and comfort working directly in Figma, making edits and addressing feedback in close partnership with designers.
• A natural collaborator who works easily across brand, design, product, and growth, and brings out the best in the creative team.
• Comfort with autonomy and ambiguity, and the ability to juggle multiple projects without dropping quality.
• A finger on the pulse of fashion, culture, and resale, and the instinct to keep our copy feeling current and culturally sharp.
• A passion for secondhand and sustainability, and belief in what resale can do for people and the planet.

Nice to have

• UX or product writing experience.
• Experience managing freelancers or contractors.

Pay

This role pays between $130K and $157K per year, with actual base pay depending on skills, qualifications, experience, and location. Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp's Employee Stock Purchase Plan.

Benefits

• 4-day work week, with Fridays off.
• Hybrid work environment: 3 days in the office and 1 day remote each week.
• Comprehensive medical, dental, and vision coverage.
• 401k, life, and disability insurance.
• Flexible PTO (take the time you need) + 13 company holidays.
• Paid sabbatical after 3 years of full-time employment.
• Generous paid parental leave for new mothers and fathers.
• Employee stock purchase plan.