Brand Lead

About the role

We are hiring a Brand Lead to own how Pairs appears wherever a founder or investor looks us up—AI assistants, search, the press, and every page in between. You will build the public record that AI engines and journalists cite, ensuring a consistent set of facts across directories, earned media, and the company’s own site, and measure success by the conversations it generates.

Responsibilities

• Build the citable layer: answer pages, comparison pages, and a newsroom written so AI engines and journalists quote Pairs as the source.
• Manage search and AI visibility: oversee the technical foundations of the site, content built on top, and regular reporting on where Pairs appears.
• Drive earned media: pitch and land coverage in trade press, newsletters, and podcasts.
• Maintain the company record: ensure one description of Pairs is identical on every platform and directory and keep it current.
• Handle reputation: monitor public sentiment per platform rules and respond with better sources.

Requirements

• Proven experience making a named brand appear in AI answers or search, with before‑and‑after examples of pages you wrote that get cited and measurable impact.
• Understanding of why AI engines and journalists trust one source over another, with hands‑on grounding in search fundamentals such as site structure and schema.
• Experience pitching and landing coverage yourself (agency‑placed work does not count).
• Ability to write to a high standard in a restrained register, producing published pages that answer directly and concede honestly.
• Knowledge of the startup and venture world: how a round works, different investor types, and what founders and allocators look for.
• Daily use of AI tools with clear judgement about where they improve work and where they would compromise quality.

Benefits

• Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day.
• Direct access to the co‑founders and real ownership of the public record.
• The best AI tools, paid for.
• A brand presence that is yours to build and measure.