Brand Content Specialist

About the role

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

The Content Specialist will support day-to-day graphic design support for Busch Gardens and Water Country USA, creating and organizing high-quality graphic assets that power digital channels, in-park signage, and sales collateral. Reporting to the Advertising and Brand Manager, this role will focus on hands-on production, ensuring a consistent pipeline of graphical content aligned with brand strategy. This is an on-site position, located in Williamsburg, VA.

Responsibilities

• Drive storytelling through the development of in-park Marketing signage creative and video content supporting events, new attractions, mobile app awareness and admission products.
• Provide graphic support for owned Marketing channels (Sales, PR, Membership, email, social) for the Busch Gardens Williamsburg and Water Country USA brands.
• Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading minor marketing film and photo shoots, including planning, logistics and day-of support.
• Assist with creating branded reference guides and compelling content packages to support key messages and campaigns for Busch Gardens & Water Country USA throughout the year.
• Act as a local brand steward by managing and organizing the internal asset library. Promote message and graphic continuity across all marketing and in-park departments.

Skills

• Enthusiastic and creative team player who thrives on collaboration and innovation.
• Highly detail-oriented and fast learner with resourceful problem-solving skills.
• Strong organizational skills and ability to manage priorities in a fast-paced environment.
• Excellent communication skills (written and verbal) with an ability to adapt communication style to different audiences.
• Passion for the Busch Gardens and Water Country USA brands and ability to bring them to life in a compelling way.

Requirements

• Associates or Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and marketing experience.