Brand Studio Content Specialist
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. Not include Job ID etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like location, hybrid schedule, no relocation, salary range, benefits statement, company description, duties bullet points.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. There's some legal about Automated Decision-Making Technology, Land O'Lakes statement, accommodation request phone number. Those are boilerplate; should be removed. Also the repeated "Content and Discipline Advancement" duplicate; we should keep only once.
We need to ensure we don't lose any substantive info: The duplicated lines about Content and Discipline Advancement appear twice; we keep one.
Let's extract substantive paragraphs:
Location/hybrid: "This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. This role does not offer relocation assistance."
Role description: "The Brand Studio Content Specialist is a creative content maker who continues to sharpen their skill sets and capabilities, bringing with them a passion for brand storytelling. This role is responsible for capturing, developing, editing, producing and advancing brand-first content across channels and formats. The Brand Studio Content Specialist brings brand storytelling to life through social-first and audience-centered creative, partnering with central marketing, designers, culinary, and community development, agencies, media partners and other internal and external partners to deliver clear, high-impact creative assets aligned to brand strategy, voice, standards, channel needs and audience engagement across the enterprise."
Then duties sections:
Content Capture:
- Concept, plan, shoot, and capture content in multiple formats to support agile brand, campaign, activation and channel needs.
- Support pre-production planning, including shot lists, content needs, logistics, and coordination with internal and external partners.
- Capture social-first style video and photo content that supports campaign, activation, and always-on needs.
- Partner with writers, culinary specialists, content producers, graphic designers, and other Brand Studio team members to develop concepts, align creative direction, and move content from idea to finished asset.
- Develop and adapt content within established brand strategies, channel frameworks, audience priorities, and content guardrails provided by Community Development and brand teams.
Content Editing and Development:
- Develop and edit content for a multiple platforms and formats, including Meta, TikTok, Pinterest, email newsletters, websites, and other owned channels.
- Apply social-first editing techniques, short-form content best practices, and platform-specific creative approaches.
- Use tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud to produce polished content.
- Ensure content aligns with brand strategy, voice, standards, channel nuances, Legal requirements
Production/Producing:
- Coordinate and support creative production efforts from ideation through execution for small-scale agile content and larger-scale productions.
- Collaborate with copywriters, designers, culinary specialists, content producers, Community Development, agencies, media partners, freelancers, subject matter experts, and Legal to produce high-quality creative products that improve campaign, activation, social, digital and owned-channel content.
- Contribute to creative ideation sessions and help bring brand expression to life across businesses, brands, campaigns, activations, and channels.
- Deliver supplemental content that supports activation and campaign work and maximizes creative impact
Content and Discipline Advancement:
- Stay current on social-first creative trends, platform changes, AI integration, creative tools, and emerging technologies.
- Identify and apply relevant trends and best practices in ways that strengthen brand storytelling while staying aligned to brand guardrails.
- Continue building technical capability in tools and equipment such as Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom, and related production platforms.
Salary: "The salary range for this role is $70,800 - $106,200. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges."
Benefits: "We provide a broad portfolio of benefits to keep you and your family at your best."
Company description: "About Land O'Lakes, Inc. Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Land O’Lakes and our global entities support diversity in employment practices."
We might also include the statement about Land O'Lakes being Where Your Future Takes Root, but that's maybe fluff.
We should not include the accommodation request phone number, the Automated Decision-Making Technology statement, the scam warning, etc.
Now produce HTML.
Structure:
About the role
... (location/hybrid + role description)
Responsibilities
- ... (list of duty groups? Could break into subheadings? But we only allowed
for section headings; we could have nested ? Not specified. Probably just list items directly. Could group with
- containing sentences. Might be long but okay.
We could separate each duty group as separate
- with internal
? Not prohibited but we should keep simple.
Better: each bullet as a duty.
Let's compile all duty bullets.
List:
- Concept, plan, shoot, and capture content in multiple formats to support agile brand, campaign, activation and channel needs.
- Support pre-production planning, including shot lists, content needs, logistics, and coordination with internal and external partners.
- Capture social-first style video and photo content that supports campaign, activation, and always-on needs.
- Partner with writers, culinary specialists, content producers, graphic designers, and other Brand Studio team members to develop concepts, align creative direction, and move content from idea to finished asset.
- Develop and adapt content within established brand strategies, channel frameworks, audience priorities, and content guardrails provided by Community Development and brand teams.
- Develop and edit content for a multiple platforms and formats, including Meta, TikTok, Pinterest, email newsletters, websites, and other owned channels.
- Apply social-first editing techniques, short-form content best practices, and platform-specific creative approaches.
- Use tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud to produce polished content.
- Ensure content aligns with brand strategy, voice, standards, channel nuances, Legal requirements.
- Coordinate and support creative production efforts from ideation through execution for small-scale agile content and larger-scale productions.
- Collaborate with copywriters, designers, culinary specialists, content producers, Community Development, agencies, media partners, freelancers, subject matter experts, and Legal to produce high-quality creative products that improve campaign, activation, social, digital and owned-channel content.
- Contribute to creative ideation sessions and help bring brand expression to life across businesses, brands, campaigns, activations, and channels.
- Deliver supplemental content that supports activation and campaign work and maximizes creative impact.
- Stay current on social-first creative trends, platform changes, AI integration, creative tools, and emerging technologies.
- Identify and apply relevant trends and best practices in ways that strengthen brand storytelling while staying aligned to brand guardrails.
- Continue building technical capability in tools and equipment such as Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom, and related production platforms.
That's a lot but okay.
Skills
Proficiency with tools such as Canva, CapCut, Descript, app-native editing tools, Adobe Creative Cloud; Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom; staying current on social-first creative trends, platform changes, AI integration, and emerging technologies.
But we need to preserve all substantive info; we could just put a summarizing skills.
Alternatively we could omit Skills section if not explicit. But we have skill info; we can include.
Benefits
We provide a broad portfolio of benefits to keep you and your family at your best.
Pay
The salary range for this role is $70,800 - $106,200. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
Schedule
This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. This role does not offer relocation assistance.
But note we already used location in About the role; we might duplicate. Better to keep location/hybrid in Schedule section only, and About the role just role description. However About the role currently includes location/hybrid; we can move that to Schedule and keep About the role just role description.
Let's restructure:
About the role: description of role purpose and responsibilities overview (the paragraph about creative content maker, responsible for capturing..., partnering..., etc.)
Responsibilities: list of duties.
Skills: list of tools and competencies
for prose. We must not repeat job title as heading. Not include Job ID etc. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like location, hybrid schedule, no relocation, salary range, benefits statement, company description, duties bullet points. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. There's some legal about Automated Decision-Making Technology, Land O'Lakes statement, accommodation request phone number. Those are boilerplate; should be removed. Also the repeated "Content and Discipline Advancement" duplicate; we should keep only once. We need to ensure we don't lose any substantive info: The duplicated lines about Content and Discipline Advancement appear twice; we keep one. Let's extract substantive paragraphs: Location/hybrid: "This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. This role does not offer relocation assistance." Role description: "The Brand Studio Content Specialist is a creative content maker who continues to sharpen their skill sets and capabilities, bringing with them a passion for brand storytelling. This role is responsible for capturing, developing, editing, producing and advancing brand-first content across channels and formats. The Brand Studio Content Specialist brings brand storytelling to life through social-first and audience-centered creative, partnering with central marketing, designers, culinary, and community development, agencies, media partners and other internal and external partners to deliver clear, high-impact creative assets aligned to brand strategy, voice, standards, channel needs and audience engagement across the enterprise." Then duties sections: Content Capture: - Concept, plan, shoot, and capture content in multiple formats to support agile brand, campaign, activation and channel needs. - Support pre-production planning, including shot lists, content needs, logistics, and coordination with internal and external partners. - Capture social-first style video and photo content that supports campaign, activation, and always-on needs. - Partner with writers, culinary specialists, content producers, graphic designers, and other Brand Studio team members to develop concepts, align creative direction, and move content from idea to finished asset. - Develop and adapt content within established brand strategies, channel frameworks, audience priorities, and content guardrails provided by Community Development and brand teams. Content Editing and Development: - Develop and edit content for a multiple platforms and formats, including Meta, TikTok, Pinterest, email newsletters, websites, and other owned channels. - Apply social-first editing techniques, short-form content best practices, and platform-specific creative approaches. - Use tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud to produce polished content. - Ensure content aligns with brand strategy, voice, standards, channel nuances, Legal requirements Production/Producing: - Coordinate and support creative production efforts from ideation through execution for small-scale agile content and larger-scale productions. - Collaborate with copywriters, designers, culinary specialists, content producers, Community Development, agencies, media partners, freelancers, subject matter experts, and Legal to produce high-quality creative products that improve campaign, activation, social, digital and owned-channel content. - Contribute to creative ideation sessions and help bring brand expression to life across businesses, brands, campaigns, activations, and channels. - Deliver supplemental content that supports activation and campaign work and maximizes creative impact Content and Discipline Advancement: - Stay current on social-first creative trends, platform changes, AI integration, creative tools, and emerging technologies. - Identify and apply relevant trends and best practices in ways that strengthen brand storytelling while staying aligned to brand guardrails. - Continue building technical capability in tools and equipment such as Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom, and related production platforms. Salary: "The salary range for this role is $70,800 - $106,200. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges." Benefits: "We provide a broad portfolio of benefits to keep you and your family at your best." Company description: "About Land O'Lakes, Inc. Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Land O’Lakes and our global entities support diversity in employment practices." We might also include the statement about Land O'Lakes being Where Your Future Takes Root, but that's maybe fluff. We should not include the accommodation request phone number, the Automated Decision-Making Technology statement, the scam warning, etc. Now produce HTML. Structure:
About the role
... (location/hybrid + role description)
Responsibilities
- ... (list of duty groups? Could break into subheadings? But we only allowed
for section headings; we could have nested
? Not specified. Probably just list items directly. Could group with
- containing sentences. Might be long but okay. We could separate each duty group as separate
- with internal
- ? Not prohibited but we should keep simple.
Better: each bullet as a duty.
Let's compile all duty bullets.
List:
- Concept, plan, shoot, and capture content in multiple formats to support agile brand, campaign, activation and channel needs.
- Support pre-production planning, including shot lists, content needs, logistics, and coordination with internal and external partners.
- Capture social-first style video and photo content that supports campaign, activation, and always-on needs.
- Partner with writers, culinary specialists, content producers, graphic designers, and other Brand Studio team members to develop concepts, align creative direction, and move content from idea to finished asset.
- Develop and adapt content within established brand strategies, channel frameworks, audience priorities, and content guardrails provided by Community Development and brand teams.
- Develop and edit content for a multiple platforms and formats, including Meta, TikTok, Pinterest, email newsletters, websites, and other owned channels.
- Apply social-first editing techniques, short-form content best practices, and platform-specific creative approaches.
- Use tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud to produce polished content.
- Ensure content aligns with brand strategy, voice, standards, channel nuances, Legal requirements.
- Coordinate and support creative production efforts from ideation through execution for small-scale agile content and larger-scale productions.
- Collaborate with copywriters, designers, culinary specialists, content producers, Community Development, agencies, media partners, freelancers, subject matter experts, and Legal to produce high-quality creative products that improve campaign, activation, social, digital and owned-channel content.
- Contribute to creative ideation sessions and help bring brand expression to life across businesses, brands, campaigns, activations, and channels.
- Deliver supplemental content that supports activation and campaign work and maximizes creative impact.
- Stay current on social-first creative trends, platform changes, AI integration, creative tools, and emerging technologies.
- Identify and apply relevant trends and best practices in ways that strengthen brand storytelling while staying aligned to brand guardrails.
- Continue building technical capability in tools and equipment such as Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom, and related production platforms.
That's a lot but okay.
Skills
Proficiency with tools such as Canva, CapCut, Descript, app-native editing tools, Adobe Creative Cloud; Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom; staying current on social-first creative trends, platform changes, AI integration, and emerging technologies.
But we need to preserve all substantive info; we could just put asummarizing skills. Alternatively we could omit Skills section if not explicit. But we have skill info; we can include.
Benefits
We provide a broad portfolio of benefits to keep you and your family at your best.
Pay
The salary range for this role is $70,800 - $106,200. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
Schedule
This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. This role does not offer relocation assistance.
But note we already used location in About the role; we might duplicate. Better to keep location/hybrid in Schedule section only, and About the role just role description. However About the role currently includes location/hybrid; we can move that to Schedule and keep About the role just role description. Let's restructure: About the role: description of role purpose and responsibilities overview (the paragraph about creative content maker, responsible for capturing..., partnering..., etc.) Responsibilities: list of duties. Skills: list of tools and competencies