Brand and Content Specialist

About the role

The Brand & Content Specialist develops compelling content and maintains consistent brand messaging across all company brands. This role produces written, visual, and multimedia content that educates customers, supports sales initiatives, strengthens brand awareness, and positions the company as an industry leader.

Responsibilities

• Content Marketing
  • Develop content including blog articles, case studies, customer success stories, white papers, guides, sales collateral, product brochures, email copy, website copy, and social media posts.
• Social Media
  • Develop monthly content calendars.
  • Write and schedule posts.
  • Coordinate photography and video.
  • Engage with comments when appropriate.
  • Track engagement metrics.
  • Support employee advocacy initiatives.
• Brand Management
  • Maintain brand standards and ensure consistency across five business units.
  • Review marketing materials.
  • Coordinate branding updates.
  • Manage marketing asset library.
• Creative Production
  • Coordinate or produce photography, video production, customer interviews, graphic design requests, trade show materials, and promotional campaigns.
• Sales Enablement
  • Develop materials including presentation decks, product one-pagers, case studies, sales emails, trade show collateral, and customer testimonials.
• Customer Satisfaction
  • Write customer-facing survey invitations.
  • Collaborate with the Digital Marketing Specialist on survey program execution.
  • Design branded survey templates.
  • Coordinate customer testimonials.

Requirements

• Customer service experience.
• Marketing or office experience.
• Graphic design experience preferred.

Qualifications

• High School Diploma (College Degree preferred).

Work Conditions

Employee is occasionally required to stand, walk, sit, and reach with hands and arms. Must have normal manual dexterity and be able to effectively manipulate a keyboard and phone. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.