Brand Content Creator, North America

Key Responsibilities

• Develop content that highlights women’s golf stories, athletes, and equipment performance through a female golfer’s lens, including LPGA-related moments and women-led golf culture
• Conceptualize, shoot, and edit premium video content including product launches, in-studio production, club testing sessions, and course-based performance demonstrations
• Create compelling ball flight analysis and technology showcase videos that highlight equipment advantage
• Produce authentic golfer testimonials and fitting experience content that builds credibility and trust
• Develop brand-specific seasonal content series aligned with golf calendar (major championships, equipment launches, course conditions)
• Create platform-native content that connects with women golfers and growing female golf communities across social platforms
• Develop content that demonstrates measurable performance benefits and technological advantages
• Support tour professional and ambassador partnerships with authentic performance content
• Cover major championship events and tour professional equipment usage, including LPGA and women’s professional golf events
• Document product testing sessions and R&D facility visits
• Produce behind-the-scenes content that humanizes the brand and showcases golf industry expertise
• Monitor content performance using tools like Google Analytics, Meta Insights, TikTok Analytics, YouTube Studio, and social listening platforms
• Translate data into insights to inform creative decisions and guide overall content strategy

Qualifications

• Bachelor's degree in Marketing, Digital Media Production, Visual Communications, or related field
• 1-2 years of experience in content creation, preferably in sports, golf, or lifestyle industries
• Demonstrated understanding of golf equipment, terminology, and culture
• Strong portfolio showcasing golf-related content across video, photography, and design
• Experience with golf-specific content formats (swing analysis, equipment reviews, course features)