Brand Content Creator

Content Creation & Production

Ideate, shoot, edit, and publish high-performing content - short-form video, Reels, TikToks, and photography - that brings the Cooper’s Hawk brand and menu to life.

Own the full production process end to end: concept, capture, edit, color, sound, captions, and final delivery, with a strong eye for pacing, framing, and brand aesthetics.

Act as the on-the-ground content creator at events, activations, tastings, and in-restaurant moments - capturing and posting in real time.

Produce platform-native content optimized for the distinct needs of Instagram, Facebook, TikTok, and emerging platforms, adapting tone, format, and aspect ratio for each.

Maintain a library of organized, tagged, and archived photo and video assets for reuse across teams.

Beyond Social

Serve as a flexible in-house creative resource, supporting broader brand media needs including lifestyle and food photography, video production, and visual content for marketing campaigns.

Partner with Brand, PR, and Creative teams to ensure visual consistency and a cohesive brand identity across channels and touchpoints.

Bring fresh, trend-aware creative ideas to the table and prototype new content formats and series.

Publishing, Community & Light Monitoring

Publish and schedule content through Sprout Social, ensuring posts align with the marketing calendar and brand standards.

Provide light community management - monitoring comments and DMs, surfacing and escalating notable guest feedback or brand sentiment to the Social Media Manager and internal teams.

Support influencer and cross-brand collaborations through content coordination, tagging, and cross-posting for wine partnerships, Friends of Cooper’s Hawk events, and brand collaborations.

Trends & Performance Awareness

Stay ahead of platform updates, formats, and cultural trends, bringing timely ideas that keep the brand relevant and culturally fluent.

Review content performance alongside the Social Media Manager and apply learnings (engagement, views, saves, growth) to sharpen future content.