Brand Content Creator

Essential Duties And Responsibilities

• Develop creative multimedia concepts and content strategies to support marketing, branding, recruiting, and communication initiatives
• Capture professional-quality photography and videography in dealership, service, parts, body shop, warehouse, customer, and field environments
• Produce and edit multimedia content for social media platforms, company websites, recruiting campaigns, digital advertising, and internal communications
• Create short-form and long-form video content optimized for LinkedIn, Facebook, Instagram, YouTube, TikTok, and related digital channels
• Edit video and photo content using graphics, captions, music, motion elements, branding overlays, and transitions to maximize audience engagement
• Collaborate with marketing leadership and operational departments to identify opportunities for storytelling and content development
• Film and produce customer testimonials, employee spotlights, truck deliveries, dealership events, vocational truck applications, and operational activities
• Ensure consistency of company branding, messaging, and visual standards across all content
• Organize, archive, and maintain digital assets, production files, and multimedia libraries
• Coordinate multiple projects simultaneously while meeting deadlines and production schedules
• Maintain professionalism and confidentiality while representing the company in public and customer-facing environments

Education and Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, Film Production, Journalism, Multimedia Design, or related field; or equivalent combination of education and experience
• Minimum of three (3) years of professional experience in multimedia production, content creation, videography, photography, digital marketing, or related field
• Experience producing professional social media and digital marketing content
• Experience using professional video editing, photography, and graphic design software

Preferred

• Experience within transportation, trucking, automotive, industrial, construction, manufacturing, or dealership industries
• Experience supporting corporate branding and digital marketing initiatives
• Experience with motion graphics and advanced video editing techniques
• FAA Part 107 Drone Certification

Knowledge, Skills, And Abilities

• Strong photography, videography, and visual storytelling skills
• Proficiency with Adobe Creative Suite, including Premiere Pro, Photoshop, Lightroom, and After Effects
• Understanding of video production techniques including lighting, framing, audio recording, editing, and content optimization
• Knowledge of social media platforms, audience engagement strategies, and digital content trends
• Ability to independently develop creative concepts and execute projects from start to finish
• Strong organizational and time management skills with the ability to manage multiple priorities simultaneously
• Excellent verbal, written, and interpersonal communication skills
• Ability to work collaboratively with employees, leadership, customers, and vendors across multiple departments and locations
• Strong attention to detail and commitment to quality standards
• Ability to adapt to changing priorities and production environments
• Ability to maintain confidentiality and professionalism

Physical Requirements

• Ability to travel regularly between dealership locations, customer sites, and company events
• Ability to work in office, dealership, service shop, warehouse, customer, and outdoor environments
• Exposure to moving vehicles, mechanical equipment, industrial noise, and varying weather conditions may occur
• Exposure to heat, cold, dust, noise, and active shop environments
• Safety procedures and personal protective equipment may be required in designated operational areas