Brand & Campaign Strategy Coordinator

The Jacksonville Jaguars are a professional football team and a member of the National Football League’s AFC South Division. The Jaguars are one of the NFL’s youngest franchises, playing their first regular season home game on Sept. 3, 1995, in Jacksonville, Fla., and have since won five division titles. The Jaguars are owned by Shahid Khan, a visionary leader whose businesses include Flex-N-Gate, Fulham Football Club, All Elite Wrestling, Bold Events and Iguana Investments. Since 2012, Mr. Khan has had a positive impact on the Northeast Florida community through his investment in the team, capital improvements to EverBank Stadium and the creation of Daily’s Place, which hosts upwards of 40 concerts a year. Through the Jaguars Foundation, the Khan Family has donated more than $38 million to many worthy causes, including in three key areas of focus: neighborhood revitalization, youth development and NFL-league-wide initiatives. The Jaguars and Iguana Investments opened the Miller Electric Center, a state-of-the-art sports performance center and home to Jaguars football operations in 2023. Over the next several years, the Jaguars and Iguana Investments will complete Phase 1 of the Jacksonville Shipyards, a revitalization of the St. Johns Riverfront which will include a Four Seasons Hotel and Private Residences, an office building inclusive of the Jaguars front office headquarters, and a modernized marina and support building, as well as begin additional projects to transform the area around the stadium into a year-round, mixed-use sports and entertainment district. In 2024, the Jaguars and the City of Jacksonville announced plans to move forward with a reimagined Stadium of the Future, securing Jaguars football in Jacksonville for generations to come, and a continuation of annual traditions of the Florida-Georgia Football Classic and TaxSlayer Gator Bowl while also opening opportunities for future Super Bowls, Final Four tournaments, college football playoffs, marquee concerts and more. The Stadium of the Future features a protective canopy, wider concourses, new communal spaces, scenic lookout decks, immersive in-bowl technology, new seating types and a public Floridian nature park. Additional details can be found at www.jaguars.com/stadiumofthefuture. We are committed to creating an environment that fosters the growth and success of a highly engaged workforce in the professional sports and entertainment. Our company culture seeks individuals who embody our core company principles: Passion, Respect, Innovation, Dedication, and Empowerment (PRIDE). Our company fosters a culture of continuous learning and a commitment to excellence, while also recognizing the significance of infusing excitement, originality, and fun into the workplace. By integrating these values and concepts, we establish a robust and dynamic work environment that upholds our vision of being a championship NFL team, an innovative entertainment company, and an exceptional community leader.

About the role

The Brand & Campaign Strategy Coordinator supports the development and execution of marketing campaigns that advance the Jacksonville Jaguars brands and business priorities. The coordinator will directly contribute to the Brand & Campaign Strategy Team in the Marketing Department. The ideal candidate is curious, collaborative, and comfortable moving between strategic thinking and tactical execution in a fast-paced sports and entertainment environment.

More About Jaguars Marketing In the wild, Jaguars lay claim to their domain to all outsiders by leaving lasting, deep scratches and menacing claw marks in surrounding terrain. It’s a warning. This is our house. This is our community. And our domain—EverBank Stadium—is our jungle and should be the place where all opponents know they’re in for a battle. The role of the Marketing team is to ensure that the story of our team and DUUUVAL is told locally, nationally, and globally. We also work to gain new fans and drive revenue for the organization.

Responsibilities

• Contributing to campaign planning and creative brainstorming
• Coordinates campaign timelines, deliverables, meetings and approvals
• Maintains campaign calendars, trackers, briefs and assets
• Coordinates and supports Marketing’s tentpole events and brand activations
• Collects input from cross-functional partners
• Supports influencer research, logistics and fulfillment
• Supports research, audience insights and competitive reviews
• Manages recap decks, presentations and performance reports
• Routes creative and copy request, tracks progress and submit for review
• Supports management of content calendar and social execution of social media copy, content and graphics across multiple brands and platforms
• Supports venue marketing
• Other duties and opportunities as assigned

Requirements

• A degree in Marketing or a related field
• 1-3 years of experience working in sports, entertainment, agency or brand marketing
• Understanding of brand strategy, marketing campaigns, and storytelling principles
• Familiarity with creative briefs, marketing calendars and presentation building
• Interest and knowledge of the social media landscape
• Knowledge of Microsoft Office computer programs
• Ability to analyze information and synthesize insights from research and campaign performance
• Demonstrated ability to deliver on assigned tasks on time with superior attention to detail while managing multiple projects
• Excellent communication, presentation, and organizational skills
• Creative and strategic thinker
• Well-developed interpersonal skills and a collaborative, team-oriented mentality
• Must be able to take initiative, be accountable and work independently
• Ability to work flexible hours in a fast-paced environment with ever-changing priorities
• Ability to handle confidential information and represent the brands professionally
• Able to report to the job in Jacksonville, FL with a reliable mode of transportation. This is an in-person opportunity

Skills

• Knowledge of Adobe Creative Suite, especially Photoshop, Illustrator and In-Design
• Knowledge of management tools such as Airtable, Hootsuite, etc.
• Experience coordinating events, promotions, fan engagement initiatives, or brand activations
• Experience working with talent, influencers, creators, etc.

Benefits

• Health, Dental, Vision, Life, and Pet insurance options
• Mobile phone stipend
• 100% match of the employee’s contribution, up to 5% of income, in company 401(k) program
• 16 weeks of paid parental leave, including adoption; Leave Sharing option available
• Company provided lunch during the work week
• Wellness Programs inclusive of: Employee Assistance Program through NFL Lifeline as well as Colonial Life; preferred access to mental health appointments; access to onsite weight facility; company sponsored rec leagues; significant discounts to local YMCA; wellness challenges; Modern Health
• Team member recognition and mentor programs
• 21 paid company holidays in addition to 17 days of PTO (that’s over