Brand Building Manager, Dixie® – b2b (Hybrid Role)

What You Will Do

• Lead development and execution of integrated marketing plans aligned to business objectives
• Partner cross-functionally with category, insights, consumer experience, and sales to build and activate marketing plans and strategies
• Help shape and evolve Dixie® AFH marketing, identifying opportunities to test, learn, and scale new approaches
• Provide advisory support across GPFS businesses, including Anchor and Panoramic brands
• Translate customer insights into actionable strategies and compelling value propositions
• Develop marketing briefs and support creation of content and tools tailored to B2B customers
• Use data and analytics to inform decisions, optimize programs, and measure impact
• Manage multiple priorities with speed and agility
• Build cross-channel knowledge through exposure to retail side of the Dixie® brand

Who You Are (Basic Qualifications)

• Bachelor’s degree
• 2-5 years of B2B business, marketing experience

What Will Put You Ahead

• MBA or other advanced degree
• Experience in B2B marketing or go-to-market strategy development
• Background in CPG or commercial roles