Brand Advocate Position in Kalamazoo, Michigan

Cellairis is seeking a self-motivated Brand Advocate to join our retail team in Kalamazoo, Michigan. This highly visible, fast-paced role is ideal for someone who thrives in a competitive environment and can turn customer interactions into sales opportunities.

About the role

As a Brand Advocate, you will perform customer conversion sales at the entrance of the Cellairis store. Your goal is to entice walk-by customers with free products, encouraging them to visit our store and commit to a purchase. Using AIDA model-based scripts (Attention, Interest, Desire, Action), you will persuade customers to show their broken phones, receive a repair quote, or join our mailing list in exchange for free goods or services.

Responsibilities

• Engage walk-by customers using persuasive scripts to drive them to the Cellairis counter.
• Offer free products to incentivize customers to visit the store and consider a purchase.
• Encourage customers to present broken phones for repair quotes or sign up for the mailing list.
• Turn objections into sales leads and capitalize on sales opportunities.
• Maintain high energy and a positive attitude to motivate both customers and team members.
• Stand for long periods and lift up to 25 lbs as needed.

Requirements

• Excellent communication skills and a highly energetic, approachable demeanor.
• Genuine customer service skills with the ability to build client relationships.
• Ability to memorize and deliver scripts naturally and persuasively.
• Physical ability to stand for extended periods and lift up to 25 lbs.
• Reliable transportation and a valid driver’s license.
• Professional appearance and adherence to the Cellairis Retail Dress Code.

Qualifications

• 1-3 years of retail sales experience (recommended but not required).
• Proven ability to meet and exceed sales goals.
• Sampling or direct selling experience is a plus.
• Highly motivated, results-oriented, and persistent in overcoming objections.

Core Competencies

• Outgoing and approachable personality.
• Persuasive and self-motivated with a drive for results.
• Ability to turn customer objections into sales opportunities.
• Positive attitude and openness to coaching.
• Genuine concern for customers and mastery of the Customer Service Guide.

Disclosure

Candidates must have their own transportation (not public) and a manageable commute. Cellairis reserves the right to determine acceptable commute distances. All candidates are subject to reference checks, background checks, credit checks, drug screening, skills assessments, personality assessments, and language proficiency testing. This is a smoke-free work environment.