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Brand Activations Manager, US (New York)

J.LINDEBERG · New York, United States · 1 wk ago
HybridMarketingFull-time

About the role

Based in New York City, this role will drive local brand relevance, sports marketing, and key activations—translating global strategy into impactful local execution. You will report to the Global Brand Partnerships & Communications Manager HQ in Stockholm with a dotted line to the Global Head of Marketing & Communications and play a critical role in building brand presence and cultural relevance in the US. You will be part of the Global Marketing Steering Team.

A major focus for the US team will be J.Lindeberg’s partnership with the US Golf Team for LA28. As the official apparel partner, J.Lindeberg will play a central role in outfitting and supporting the team as golf returns to the Olympic stage in Los Angeles in 2028. The partnership builds on J.Lindeberg’s Olympic golf legacy, with Scottie Scheffler winning Olympic gold at Paris 2024 wearing J.Lindeberg. This is a unique opportunity to help shape one of the brand’s most high-profile global sports partnerships and create meaningful cultural and commercial impact around LA28.

Responsibilities

  • Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy
  • Ensure strong local adaptation to drive relevance, awareness, and growth
  • Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ
  • Act as one of the point of contact for US-based athletes and ambassadors
  • Drive partnerships and visibility within the US sports ecosystem
  • Plan and execute local sports and lifestyle activations to build brand heat & sell-through across all consumer touchpoints
  • Work closely with the external PR agency to drive US-specific PR initiatives
  • Identify opportunities to increase presence within key cultural moments and communities
  • Lead the local influencer program in collaboration with the influencer platform (includes hands-on execution such as packing and shipping seeding products)
  • Conduct meetings with press, ambassadors, and talent in the showroom, including fittings
  • Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts (Key Accounts, Green Grass, and Resorts)
  • Collaborate cross-functionally with HQ teams to ensure consistency and impact
  • Support the Content Team in the execution of athlete-related photo shoots and content production in the US
  • Lead and develop the role Brand Activations Lead, US
  • Build a high-performance, hands-on team culture with strong ownership and execution focus

Requirements

  • 5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand
  • Strong understanding of the US market, with an established network in sports and media
  • Golf knowledge and network is highly preferred
  • Proven ability to lead local activations, partnerships, and PR initiatives

Qualifications

  • Flexible and adaptable – thrives in a fast-paced, evolving environment
  • Both strategic and hands-on – able to move from planning to execution seamlessly
  • Strong relationship builder with stakeholders, athletes, and partners
  • Action-oriented – makes things happen with a high level of ownership
  • Comfortable operating across high-level strategy and day-to-day execution

Schedule

9:00 – 18:00 (flexible between 8:00-17:00/9:00-18:00). Hybrid office policy: 3 days in-office, 2 days remote.

Pay

90K - 102K USD per year

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