Brand Marketing & Activation Manager (1154389)

Location: Forks, PA Salary: $125,000.00 USD Annually - $140,000.00 USD Annually Description: Our client is currently seeking a Brand Marketing & Activation Manager Position Overview We are seeking an experienced marketing professional to help develop and execute integrated brand and customer activation programs. This individual will work across marketing, sales, digital, retail, and external agency teams to turn broader brand priorities into effective campaigns that increase consumer awareness, engagement, and purchase consideration. The ideal candidate combines strategic marketing experience with strong execution and project management skills. This role requires someone comfortable working across multiple teams, managing competing priorities, and using consumer and business insights to develop effective marketing programs. Key Responsibilities Brand & Integrated Marketing Help develop annual marketing plans supporting key products, campaigns, seasonal initiatives, and broader brand priorities.Manage the execution of integrated marketing programs from initial planning through launch and performance measurement.Collaborate with brand, digital, sales, retail marketing, agency, and other internal teams to ensure campaigns support business objectives.Use consumer, product, category, and market insights to help shape marketing programs and messaging.Develop campaign briefs and supporting materials that clearly communicate objectives, audiences, deliverables, timing, and success measures.Coordinate marketing assets and resources used by internal teams, external partners, and sales organizations.Manage campaign schedules, deliverables, and budgets while ensuring programs remain aligned with overall marketing strategy.Partner with broader marketing stakeholders to share campaign materials, results, and successful approaches across the organization.Evaluate completed campaigns and provide recommendations based on performance, market response, and lessons learned.Support ongoing marketing performance reporting and measurement. Retail & Shopper Marketing Support the development and execution of marketing programs designed to influence consumers throughout the shopping journey.Partner with sales and customer-facing teams to develop programs for major retail accounts and distribution channels.Adapt broader brand campaigns and marketing assets for use within individual customer and retail environments.Coordinate with internal stakeholders and external partners to ensure retail programs are executed effectively and on schedule.Review campaign performance and ROI to identify opportunities to improve future programs. Qualifications 5+ years of experience in brand marketing, integrated marketing, consumer marketing, shopper marketing, or a related discipline.Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.Experience supporting consumer-facing brands and multi-channel marketing campaigns.Shopper or retail marketing experience is strongly preferred.Experience working across multiple business functions and stakeholder groups.Strong project management skills with the ability to manage several campaigns or initiatives simultaneously.Comfortable working with performance metrics and using campaign results to inform future marketing decisions.Strong written, verbal, and presentation skills.Proficiency with Microsoft Office applications. Preferred Skills & Characteristics Able to translate broader brand and business objectives into practical marketing programs.Strong collaborator who can work effectively across marketing, sales, agencies, and other business functions.Comfortable operating in a fast-moving organization with multiple priorities.Strong attention to detail and follow-through.Commercially focused with an understanding of campaign performance and ROI.Able to lead projects involving multiple stakeholders and deadlines.Consumer-focused approach to developing marketing experiences.Takes ownership of assigned programs and follows initiati By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help. Contact: rgirling@judge.com This job and many more are available through The Judge Group. Find us on the web at www.judge.com