Associate Brand Activation Manager

About the role

Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits is currently seeking an Associate Brand Activation Manager to support a broad portfolio of wine brands, including fine wine.

Responsibilities

• Own below the line annual programming from briefing through execution, including timelines, asset coordination, cross functional alignment, and post activation recaps
• Manage day to day Shopper Marketing Agency coordination, including timelines, inputs, and feedback routing, escalating strategic decisions as needed
• Lead vintage release tracking and wine scoring submissions, including end to end process ownership and calendar management across portfolio wine brands
• Serve as a sales liaison by translating brand priorities into clear, timely tools and guidance for the field and ensuring feedback flows back to the brand team
• Manage product information and content updates across internal systems and product apps, partnering with IT as needed (including DASH)
• Conduct market and competitive performance analysis using syndicated data, brand research, and competitive assessments to surface actionable insights
• Partner with Insights, Business Intelligence, and Channel Marketing teams to identify growth opportunities and ensure brand standards are upheld across all channels

Qualifications

• Bachelor’s degree in Marketing; MBA preferred
• 3+ years of marketing or media agency experience; beverage alcohol industry experience highly valued
• Demonstrated interest in or experience with fine wine, including exposure to varietals, regions, vintages, and trade or PR environments
• Strong project management, organizational, and prioritization skills with high attention to detail and sound judgment, particularly in regulated categories
• Strong analytical capabilities, with experience in syndicated data (IRI) preferred
• Proficient in creating clear, compelling marketing presentations and materials
• Strong interpersonal and communication skills, with the ability to collaborate effectively across all organizational levels
• Entrepreneurial mindset with demonstrated ownership, accountability, and team player qualities
• Solid understanding of financial P&L and budget management

What We Offer

• Competitive compensation package
• Robust career development opportunities
• Comprehensive benefits including:
• Medical, dental, vision, and life insurance
• Generous Paid Time Off (PTO)
• 401(k) retirement plan with company match
• Product allowance for sampling DFWS beverages
• Tuition reimbursement
• Post secondary education scholarship program for employees' children
• Wellness benefits: Gym membership reimbursement
• Employee Assistance Program