Associate Brand Activation Manager

Responsibilities

• Own below the line annual programming from briefing through execution, including timelines, asset coordination, cross functional alignment, and post activation recaps
• Manage day to day Shopper Marketing Agency coordination, including timelines, inputs, and feedback routing, escalating strategic decisions as needed
• Lead vintage release tracking and wine scoring submissions, including end to end process ownership and calendar management across portfolio wine brands
• Serve as a sales liaison by translating brand priorities into clear, timely tools and guidance for the field and ensuring feedback flows back to the brand team
• Manage product information and content updates across internal systems and product apps, partnering with IT as needed (including DASH)
• Conduct market and competitive performance analysis using syndicated data, brand research, and competitive assessments to surface actionable insights
• Partner with Insights, Business Intelligence, and Channel Marketing teams to identify growth opportunities and ensure brand standards are upheld across all channels

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Minimum of 2 years of experience in brand management, marketing, or related field
• Experience in managing agency relationships and overseeing creative campaigns
• Strong understanding of consumer behavior and market trends
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Proficiency in Microsoft Office Suite and familiarity with digital marketing tools