Brand Activation Coordinator

About the Role

The Brand Activation Coordinator operates within event management and marketing, specializing in corporate events, product launches, brand activations, creative design, and experiential campaigns. This role focuses on campaign execution, ensuring brand activation coordination is distinct from generic event or travel management. The position requires maintaining clear visibility of confirmed facts, pending dependencies, and exceptions throughout the workflow.

Responsibilities

• Review brand activation coordination with marketing analytics, ensuring each checkpoint includes a visible source, owner, status, and next action. Work is evaluated within the context of event management and marketing for corporate events, product launches, brand activations, creative design, and experiential campaigns.
• Document global events role documentation with status tracking, adhering to a brand-focused, activation-focused, coordination-owned work profile.
• Maintain digital marketing efforts with deadline management, ensuring traceability and accountability for all tasks.
• Reconcile documentation with reporting to maintain accuracy and clarity in campaign execution.
• Coordinate quality control with workflow management, surfacing unresolved items and preventing downstream rework.

Decision Pattern & Quality Standards

Strong brand activation coordination ensures campaign execution remains usable under the specific demands of event management and marketing. Completed work must be traceable, unresolved items must have clear owners, and repeated errors must be identified before they impact downstream processes.

Success Profile

• Use Strive Global Events Workflow Context and Campaign Management confidently in a brand-focused, activation-focused, coordination-owned workflow.
• Apply data accuracy without losing track of evidence or deadlines.
• Document process compliance and issue escalation decisions to maintain clarity in reasoning.
• Exercise judgment in follow-up, particularly when coordination depends on external confirmations rather than assumptions.
• Ensure role-specific handoffs combine marketing analytics, issue escalation, and exception tracking to keep work secure and traceable.

Position Details

This is a full-time, associate-level role, 100% remote within the United States.

Pay

Base salary: $43,000–$68,000 per year.