Branch Rental Manager

About the role

Increase rental margin and revenue through maximum utilization of vehicles, controlling operational costs, and an aggressive marketing strategy that anticipates future customer needs. Responsibilities include outside sales, customer retention, fleet management, daily cash log, and the marketing plan. Drive operational efficiency at the branch via effective people development (hiring, training, supervising, and motivating), with the goal of increasing market share, profits, and overall rental growth.

Responsibilities

• Outside Sales/Marketing: set appointments with prospective customers and perform customer retention visits; conduct customer reviews and surveys; overcome objections and sell the value of the product; develop fleet planning information with recommendations for the Director of Rental.
• Rental: ensure rental contracts are properly completed; place customers in ready vehicles; act as custodian of cash and rental assets/accounts receivable; follow up on problems; analyze fleet management reports to identify problem vehicles; check vehicles for physical damage; close contracts and extend at correct number of days and miles; ensure maintenance and fleet appearance meet company standards.
• Personnel Management: recruit and select new hires; provide ongoing guidance, communication, and training; execute performance appraisals; identify strengths and weaknesses and develop improvement plans.
• Additional: coordinate and maintain accurate data in the company’s marketing database; maintain and expand relationships with the existing customer base; maximize rate opportunities within the market; provide rental counter training and supervision.

Skills and Abilities

• Build and manage effective teams.
• Strong verbal and written communication skills.
• Flexibility to operate and self-driven to excel in a fast-paced environment.
• Capable of multi-tasking, highly organized, with excellent time management skills.
• Detail oriented with excellent follow-up practices.
• Ability to create and maintain professional relationships within all levels of the organization (peers, work groups, customers, supervisors).
• Ability to simultaneously handle multiple priorities.
• High energy and self-motivated with the ability to focus on multiple projects and activities simultaneously.
• Ability to listen, write, and speak effectively; inform, explain, and give instructions.
• Ability to get both verbal and written communications across with the desired effect.
• Possesses flexibility to work in a fast-paced, dynamic environment.
• Proactively approaches responsibilities; goal and detail oriented, drive for results, assertive, deals well with ambiguity and has strong follow-up practices.
• Ability to work independently and as a member of a team.
• Proficient in Microsoft Office (advanced required).
• Complete understanding of marketplace conditions in order to maximize utilization of the rental fleet (advanced required).
• Must possess a profound knowledge of rental operations and asset management (advanced required).

Qualifications

• Bachelor’s degree required in Business Administration or equivalent work experience in a similar or related industry.
• Five (5) years or more of rental or sales experience required.
• Three (3) years or more of experience in the rental product line to include outside sales and rental counter supervision required.
• Two (2) years or more of experience managing others required.