Branch Manager, Reading, PA

About the role

The role of Branch Manager at Santander involves overseeing the performance of the branch, leading and coaching a team, managing sales activities, deepening customer relationships, and ensuring compliance with banking regulations. This role also includes fostering a positive work environment to drive employee engagement and productivity.

Responsibilities

• Direct overall branch performance, leading team to achieve sales targets, optimize operational processes and enhance customer satisfaction.
• Develop and implement sales strategies to grow revenue and market share.
• Motivate sales teams to effectively manage a pipeline of prospects and customers.
• Engage in consultative conversations with customers to offer tailored solutions that enhance their financial well-being, foster customer loyalty and increase branch productivity.
• Analyze branch performance data to drive strategic decisions to improve branch performance and operational efficiency.
• Coach and develop team members, setting clear expectations, enhancing performance and fostering professional development.
• Responsible for hiring, retaining and motivating branch colleagues across all job families within the branch.
• Manage escalated customer problems and provide effective solutions.
• Communicate clearly and effectively with customers in person, over the phone, or through digital channels.
• Accountable for risk management and compliance within a complex business environment, ensuring adherence to all company policies and regulatory requirements.

Qualifications

• Spanish Bilingual Required
• Education: High school diploma or GED - Required
• Bachelor’s Degree: in related field or equivalent demonstrated through a combination of work experience, training, military service, or education - Preferred
• Experience: 3+ Years Demonstrated successful experience in Retail Bank sales management or related bank operations/support function - Required. (OR)5+ Years Experience in Retail sales management or equivalent demonstrated through a combination of work experience, training, military service, or education - Required. (OR)12+ Months Demonstrated successful Santander experience related to the essential functions and responsibilities of the Branch Manager role. District Executive, District Operations Manager and Region President endorsement of performance - Required. (AND)3+ Years Experience selling products and/or services in an incentive-based environment - Required.
• Proven experience in a sales leadership role, preferably as a Branch Manager or similar position.
• Proven relationship-building skills and a customer-centric approach.
• Excellent leadership and team management skills.
• Excellent customer service skills and a passion for helping others.
• Strong problem-solving skills with a proactive approach to issue resolution.
• Experience in coaching and developing team members.
• Excellent communication, consultative and influence skills both verbal and written.
• Ability to educate and connect customers to technology and share the value of digital tools and platforms.
• Ability to make data-driven decisions to improve performance and operational outcomes.
• Establishes and maintains effective working relationships.
• Ability to create a positive work environment and drive employee engagement.
• Strong knowledge of company policy, compliance regulations, risk management and loss prevention.
• Able to work in a fast-paced environment and manage multiple priorities.
• Able to interact with integrity and professionalism with customers and employees.
• Computer proficiency and basic math skills.
• Able to work branch hours, which can include weekends and evenings.

Skills

• Spanish Bilingual
• Leadership and Team Management
• Customer Service
• Problem Solving
• Coaching and Development
• Communication and Consultation
• Data Analysis
• Risk Management
• Technology and Digital Tools
• Customer Relationship Management
• Branch Operations
• Sales Strategy Development
• Customer Loyalty
• Employee Engagement
• Compliance and Regulatory Knowledge
• Time Management
• Professionalism and Integrity
• Computer Proficiency

Benefits

We offer a comprehensive benefits package that supports you, your family, and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)

Pay

The base pay range for this position is $60,000.00 USD to $102,500.00 USD annually.

Schedule

Depending on location, branch hours may include weekends and evenings.